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Details on Industry Insight.
Young & Reckless founder and president, Chris “Drama” Pfaff was always drawn to Motocross as a kid. Alpinestars has been a staple in motocross worldwide for nearly 50 years. Both Drama and Alpinestars enjoy unorthodox partnerships, thus creating a collaborative T-shirt series and contest.
Available exclusively at PacSun, the 5 T-shirt styles fuse both brands’ commitment to action sports and a common design aesthetic. The 5 styles are available now, in participating PacSun locations.
Additionally, a limited edition, motocross-inspired long sleeve tee will be available in a special vending machine on Saturday, April 2nd, at just 5 PacSun stores.
Limited to just 500 pieces (100 per store) the cobranded jersey will also be tied into an exclusive contest, awarding one lucky winner an all expenses paid trip to AMA Supercross in Las Vegas with Drama himself.
Drama will also be making an in-store appearance at the PacSun store located in his hometown of Canton Ohio. Mr. Y&R will be on hand at the Belden Village Mall, Saturday April 2nd to celebrate the release of the limited edition T-shirt
In preparation for the Alpinestars X Young and Reckless collaboration, Drama took to the track for a little bit of self-exploration and introspection. He investigates his passion for motocross and why he is so committed to that passion.
To view the complete line and to learn more about the contest and limited edition T shirt, please visit: www.alpinestars.com/youngandreckless
Founded in 1963, Alpinestars has built a reputation of innovation and prestige. Having introduced the motocross boot in the early years of the sport, Alpinestars began a legacy of form and function that shaped the roots of the company. Nearly fifty years later, Alpinestars is synonymous with quality, protection and technology. This commitment to design and innovation has blossomed into an industry-leading apparel division, producing timeless, functional garments with a progressive style.
The Astars apparel range pays homage both to Alpinestars’ rich history in motorsports and to its commitment to action sports and fashion. Worn proudly by champions around the world, Astars apparel is the manifestation of its deep connection with the best athletes signified by the motto: One goal. One Vision.
Young & Reckless is a Los Angeles based streetwear inspired clothing brand. The brand was started by music producer Drama, who also co-stars in MTV’s Rob Drydek’s Fantasy Factory. Young & Reckless is distributed in over 3,000 stores around the country including Pacific Sunwear, Journeys, Lids, Zumiez, Tilly’s and CCS. www.youngandreckless.com
Pacific Sunwear, Inc. and its subsidiaries (collectively, the "Company") is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle.
The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of March 15, 2011, the Company operates 839 stores in 50 states and Puerto Rico. PacSun's website address is www.PacSun.com.