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2011 is off to a great start for Zumiez. The company said same store sales for the month ended Jan. 29 rose 15.3%.
All regions in the country posted positive comps and nearly every category saw increased sales except boys.
1. + 27%
The average number of transactions increased while the dollars per transaction declined.
Positive categories: footwear, accessories, men’s, junior’s, hardgoods.
Negative category: boys.
Q4 same store sales: +13%
2010 same store sales: +11.9%
Total No. of stores: 400