NUORDER: 9 social marketing tactics for your next trade show
AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
Details on Industry Insight.
2011 is off to a great start for Zumiez. The company said same store sales for the month ended Jan. 29 rose 15.3%.
All regions in the country posted positive comps and nearly every category saw increased sales except boys.
1. + 27%
The average number of transactions increased while the dollars per transaction declined.
Positive categories: footwear, accessories, men’s, junior’s, hardgoods.
Negative category: boys.
Q4 same store sales: +13%
2010 same store sales: +11.9%
Total No. of stores: 400