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Tiffany Montgomery
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Zumiez keeps strong results rolling

Zumiez Chairman and Founder
Zumiez Chairman and Founder Tom Campion with employees. Shop-eat-surf file photo.
By Tiffany Montgomery
February 03, 2011 5:58 AM

 

2011 is off to a great start for Zumiez. The company said same store sales for the month ended Jan. 29 rose 15.3%.

 

All regions in the country posted positive comps and nearly every category saw increased sales except boys.

 

Same store sales by week

1. + 27%

2. +17.2%

3. +11.8%

4. +4%

 

The average number of transactions increased while the dollars per transaction declined.

 

Regions

South: +16%

Midwest: +13%

Northeast: +9

West: +7

 

Positive categories: footwear, accessories, men’s, junior’s, hardgoods.

 

Negative category: boys.

 

Q4 same store sales: +13%

 

2010 same store sales: +11.9%

 

Total No. of stores: 400

 

 


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