Sponsors
Billabong ▼ -0.005 | PPR ▼ -2.95 | American Apparel ▼ -0.050 | The Buckle ▼ -1.08 | Columbia ▼ -0.89 | Deckers Outdoor ▼ -0.55 | Dicks ▼ -0.73 | Foot Locker ▼ -0.20 | Genesco ▼ -1.45 | Iconix Brand Group ▼ -0.50 | Jarden Corp ▼ -1.35 | Nordstrom ▼ -1.05 | Luxottica ▼ -0.58 | Nike ▼ -1.10 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.24 | Sport Chalet - 0 | Urban Outfitters ▼ -0.76 | VF Corp ▼ -0.31 | Quiksilver ▼ 0.00 | Zumiez ▼ -0.51 | Macys ▼ -1.16 | Tillys ▼ -0.19 |
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Summer Rapp pursuing new creative interests

By Tiffany Montgomery
February 23, 2011 5:55 AM

Summer Rapp, the former Vice President of Design for Quiksilver Women and most recently Creative Director at Roxy, has left the company.

 

Summer said in an interview she resigned in early January and her last day was Feb. 2.

 

She has joined her husband Stever’s design firm add-black, which previously focused on men’s design services, and is already working on some women’s projects.

 

Add-black’s client roster for men includes brands such as Adidas, Burton, Disney and Skullcandy.

 

Summer’s ultimate goal is to lay the foundation to start a brand this year, and she needed a more flexible schedule to work on making that dream a reality, she said.

 

Summer was in charge of design for Quiksilver Women when it launched, and she said it was exciting to create a more forward, contemporary line.

 

While the line enjoyed success in the contemporary market, it was not growing as much in the surf market, so the direction of the line changed, she said. The new team is doing a great job as well, she said, it’s just a different direction.

 

Summer was then brought in to improve Roxy, which was not a good fit for her creatively, she said, as her interests lie more in the contemporary market.

 

Meanwhile at Roxy, SVP of Design and Merchandising Susan Branch leads a full design team that includes vice presidents of design for each major Roxy category, said Quiksilver VP of Investor Relations Bruce Thomas.

 

Roxy is actively looking to fill Summer’s Creative Director position, Thomas said, and understands Summer’s desire to pursue interests that are more of a fit creatively.

 

Quiksilver Women has been renamed QSW and is designed by outside designer John Moore, who is also designing the new Quiksilver Girls line, which ships its first goods this week.

 

 

 

 


Articles You Might Have Missed