SIMA Image Award winners: the full score

The 8th annual SIMA Image Awards were held at the House of Blues in Anaheim, California, the first time the awards have been held in the U.S.

The goal: celebrate the surf industry's most original work, and honor the brands that have most advanced surf culture.

A crowd of more than 700 was on hand, laughing at the jokes of emcees Chris Pastras and Sal Masekela and cheering for their favorites. Without the tequila and dinner rolls, it was a much calmer, yet festive evening than some of the previous Image Awards held in Cabo San Lucas.

Here is the complete list of winners, and photos from the night.

Winner - Men’s Marketing Campaign of the Year

Nixon’s “Impressions” Campaign

Nominees:

• …Lost’s “shitty & witty” Campaign
• Hurley’s “Phantom: True Performance” Campaign
• Nixon’s “Impressions” Campaign
• Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
• Sanuk’s “Cut & Paste” Campaign

Winner - Accessory Product of the Year

Roc Nation Aviator by Skullcandy

Nominees:

• CERAMIC 51-30 by Nixon
• Cypher PS+ Heat Vest by Quiksilver
• Infiniti Drylock Boot by Xcel
• Roc Nation Aviator by Skullcandy
• SurfSkates by …Lost

Winner - Environmental Product of the Year

Green Foam Blanks by Green Foam

Nominees:

• Green Foam Blanks by Green Foam
• RASTA Project by Sanuk
• Recycled Boardshort Series by Billabong
• The Ugandal by Reef
• V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom

Winner - Women’s Marketing Campaign of the Year

Insight’s “Repeat After Me: I Am Free” Campaign

Nominees:

• Billabong’s “Almost Famous” Campaign
• Insight’s “Repeat After Me: I Am Free” Campaign
• Nixon’s “Impressions” Campaign
• Roxy’s “Cynthia Rowley for ROXY” Campaign
• Volcom’s “Five Speed Fever” Campaign

Winner - Footwear Product of the Year

Yoga Mat Sandal by Sanuk

Nominees:

• Kia’i Trainer by OluKai
• Lucent Creedlers by Volcom
• Playa Negra by Reef
• Vans Surfsiders by Vans
• Yoga Mat Sandal by Sanuk

Winner - Surfboard Model of the Year

The Dumpster Diver by Channel Islands Surfboards

Nominees:

• Dwart by Rusty
• The Dominator by Firewire
• The Dumpster Diver by Channel Islands Surfboards
• Scorcher Series by …Lost
• SUP 12’6 Race by C4 Waterman

Winner - Women’s Retailer of the Year

Hansens Surfboards, Encinitas

Nominees:

• Hansens Surfboards, Encinitas
• Jack’s Girls, Huntington Beach
• Surf Diva Boutique, La Jolla
• Surf Ride
• Surfside Sports, Costa Mesa

Winner - Wetsuit of the Year

Infiniti Drylock by Xcel

Nominees:

• Cypher DS by Quiksilver
• E-Bomb Pro by Rip Curl
• Infiniti Drylock by Xcel
• Psycho RG8-Regenerate by O’Neill
• SGX Chest Zip by Billabong

Winner - Men’s Boardshort of the Year

Phantom by Hurley

Nominees:

• Cypher Brigg by Quiksilver
• Hyperfreak by O’Neill
• MIRAGE Boardshort by Rip Curl
• Phantom by Hurley
• PX1 by Billabong

Winner - Breakthrough Retailer of the Year

Hobie

Nominees:

• Brave New World
• Coastal Edge
• Farias Surf & Sport
• Hanger 94
• Hobie

Winner - Women’s Swim Brand of the Year

L*Space

Nominees:

• Billabong
• Hurley
• L*Space
• Vitamin A by Amahlia Stevens
• Volcom

Winner - Men’s Retailer of the Year

Jack's Surboards, Huntington Beach

Nominees:

• 17th Street Surf Shop
• BC Surf & Sport, Fort Lauderdale
• Jack’s Surfboards, Huntington Beach
• Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
• Surfside Sports, Costa Mesa

Winner - Breakthrough Brand of the Year

OluKai

Nominees:

• ambsn
• Analog Clothing
• OluKai
• Quiksilver Waterman Collection
• Rusty

Winner - Women’s Apparel Brand of the Year

Billabong

Nominees:

• Billabong
• Insight
• O’Neill Girls
• Roxy
• Volcom

Winner - Men’s Apparel Brand of the Year

RVCA

Nominees:

• Billabong
• Hurley
• Quiksilver
• RVCA
• Volcom