Sponsors
Billabong ▼ -0.005 | PPR ▼ -2.15 | American Apparel ▼ -0.007 | The Buckle ▼ -0.31 | Columbia ▲ +0.17 | Deckers Outdoor ▲ +0.05 | Dicks ▼ -0.68 | Foot Locker ▲ +0.09 | Genesco ▼ -0.77 | Iconix Brand Group ▲ +0.03 | Jarden Corp ▲ +0.14 | Nordstrom ▲ +0.02 | Luxottica ▲ +0.63 | Nike ▼ -0.30 | Pacific Sunwear ▼ -0.07 | Skullcandy ▲ +0.12 | Sport Chalet - 0 | Urban Outfitters ▲ +0.27 | VF Corp ▼ -0.38 | Quiksilver ▼ -0.05 | Zumiez ▼ 0.00 | Macys ▲ +0.17 | Tillys ▲ +0.15 |
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Photos, wrap of Hurley/Wyett Executive Roundtable

By Tiffany Montgomery
February 14, 2011 6:00 AM

A sold-out house of more than 180 turned out Friday at The Shorebreak Hotel to hear Hurley Founder Bob Hurley and CEO Roger Wyett talk candidly about Hurley’s business, company strategies and future plans during the Shop-eat-surf Executive Roundtable.

 

The two answered questions for more than an hour about a wide range of topics, including how Hurley has managed to grow while other companies were shrinking during the recession, what it plans to do with its Phantom patent, where the company plans to focus international growth, and if Hurley plans to counter Billabong’s retail moves.

 

I don’t plan to give a blow-by-blow account of the conversation here, but a few themes emerged. CEO Roger Wyett fervently believes in focusing on a few big things, and doing those things very, very well.

 

Roger does not come from the industry. He said his role is to play Forest Gump, and constantly ask why the industry – and Hurley – does things they way they do. One of his common refrains is “Is that really the best we can do?”

 

Questioning the norm is what led to Hurley remaking and elevating the U.S. Open to new heights the past two years.

 

On the retail front, the company does not plan to make a major move, but both Roger and Bob said they believe in multi-brand formats with existing retailers, and pointed to their partnerships with HSS, Surfside Sports, Hobie and others as examples.

 

When I asked Roger to respond to critics who say Hurley is using Nike money to buy the market share, Roger replied that there is no free lunch at Nike. Hurley is profitable and spends a fraction of what other industry brands do on marketing, he said. The company just spends its money very strategically - on fewer, yet bigger things.

 

We’ll have a few video highlights from the talk in a few days. In the meantime, check out our slideshow above.

 

The SES Executive Roundtable was sponsored by Wells Fargo Capital Finance, Luce Forward, Moss Adams, Innovative Systems/Full Circle, CPI Resources, and The Shorebreak Hotel.

 

 

 

 


Articles You Might Have Missed