Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.25 | American Apparel ▲ +0.020 | The Buckle ▲ +0.18 | Columbia ▼ -1.51 | Deckers Outdoor ▼ -0.87 | Dicks ▼ -0.18 | Foot Locker ▼ -0.40 | Genesco ▲ +0.08 | Iconix Brand Group ▼ -0.11 | Jarden Corp ▼ -0.24 | Nordstrom ▼ -0.28 | Luxottica ▼ -0.68 | Nike ▼ -0.38 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.15 | Sport Chalet - 0 | Urban Outfitters ▼ -0.50 | VF Corp ▼ -0.14 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.05 | Macys ▼ -0.75 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Magic President on adding action sports

By Tiffany Montgomery
February 16, 2011 7:48 AM

With ASR gone and the trade show landscape changing, I asked Magic President Chris DeMoulin if Magic wanted to work more with action sports and how he thought Slate turned out, particularly the skate push.

 

Are you happy with how the skate addition turned out?

Aldrin GarciaAldrin Garcia of San Diego set a new world record of 45 inches at the
Maloof High Ollie Challenge at Slate on Tuesday afternoon.

“The important thing is, our exhibitors, retailers and the Maloof Skateboarding folks are happy.

 

"We thought the High Ollie event, and the WORLD RECORD of 45 inches was awesome.

 

"Everyone who participated, including the skaters I spoke to, seemed very happy that it was an authentic, and worthwhile skate event.”

 

Do you think there's a place for more action sports brands at the show? Will you keep trying to expand in this area?

“Absolutely. We see MAGIC as a natural opportunity for action sports brands to access both core retail and crossover retail at the same time and place. We’re all very busy – travel to fewer shows, get more done – that’s our motto.”

 

Will Magic try to bring a show to Southern California now that ASR is gone?

“We think the key is an accessible, affordable West Coast show. Something that works with, and caters to the action sports crowd, and is a workable solution for the whole spectrum of time-stressed retailers.

 

"We think MAGIC is that solution. We’re working with all of the key players in the action sports arena to make that a reality. Anyone who was at s.l.a.t.e. today for the High Ollie Finals now knows that this can totally rock.”

 


Articles You Might Have Missed