Sponsors
Billabong ▲ +0.015 | PPR ▲ +2.25 | American Apparel ▲ +0.019 | The Buckle ▲ +0.71 | Columbia ▲ +0.26 | Deckers Outdoor ▲ +0.68 | Dicks ▲ +0.60 | Foot Locker ▲ +0.88 | Genesco ▲ +1.19 | Iconix Brand Group ▲ +0.58 | Jarden Corp ▲ +1.00 | Nordstrom ▲ +1.01 | Luxottica ▼ -0.19 | Nike ▲ +0.87 | Pacific Sunwear ▲ +0.04 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▲ +0.01 | VF Corp ▲ +2.00 | Quiksilver ▼ -0.01 | Zumiez ▲ +0.86 | Macys ▲ +1.33 | Tillys ▲ +0.10 |
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Magic President on adding action sports

By Tiffany Montgomery
February 16, 2011 7:48 AM

With ASR gone and the trade show landscape changing, I asked Magic President Chris DeMoulin if Magic wanted to work more with action sports and how he thought Slate turned out, particularly the skate push.

 

Are you happy with how the skate addition turned out?

Aldrin GarciaAldrin Garcia of San Diego set a new world record of 45 inches at the
Maloof High Ollie Challenge at Slate on Tuesday afternoon.

“The important thing is, our exhibitors, retailers and the Maloof Skateboarding folks are happy.

 

"We thought the High Ollie event, and the WORLD RECORD of 45 inches was awesome.

 

"Everyone who participated, including the skaters I spoke to, seemed very happy that it was an authentic, and worthwhile skate event.”

 

Do you think there's a place for more action sports brands at the show? Will you keep trying to expand in this area?

“Absolutely. We see MAGIC as a natural opportunity for action sports brands to access both core retail and crossover retail at the same time and place. We’re all very busy – travel to fewer shows, get more done – that’s our motto.”

 

Will Magic try to bring a show to Southern California now that ASR is gone?

“We think the key is an accessible, affordable West Coast show. Something that works with, and caters to the action sports crowd, and is a workable solution for the whole spectrum of time-stressed retailers.

 

"We think MAGIC is that solution. We’re working with all of the key players in the action sports arena to make that a reality. Anyone who was at s.l.a.t.e. today for the High Ollie Finals now knows that this can totally rock.”

 


Articles You Might Have Missed