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Tiffany Montgomery
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Brands react to Slate

By Tiffany Montgomery
February 16, 2011 7:03 AM

 

Slate is making a big push with skate and action sports, so at the end of the second day I asked a few brands how the show went for them.

 

I also talked with some other brands that are not skate focused how the show was going so far.

 

I will say this: It may be the one of the few trade shows I have been to where I saw orders being written at many booths, including at Slate, Project, and all the other Magic shows.

 

It was the first time Ipath has attended Slate, and Key Account Executive Travis Matsdorf said he was quite pleased with how it was going.

 

Travis MatsdorfTravis Matsdorf of Ipath.

"We’ve been stacked with appointments,” he said.

 

“We’ve seen a cross section of retailers from around the world. From Journeys to an urban store in Atlanta, to CCS, to Active.”

 

Ipath also picked up some new accounts – boutiques, urban and lifestyle doors.

 

“We’ll definitely do it again,” he said. “We’re psyched.”

 

Luke Edgar of Skullcandy said the company’s been coming to Slate for about three years.

 

“It’s awesome for us,” he said. “We get to see a lot of dealers we don’t see in our usual action sports trade show circuits.

 

“This is really less action sports, more fashion. We are infants in this world.”

 

Traffic has been a little slow, he said, but Skullcandy has been steady with appointments.

 

Nike 6.0 brought its women’s line to Slate. John Pedati, who is in charge of Nike action sports sales for specialty stores in North America, said Monday was the busiest day so far and the brand had had 16 appointments.

 

He said the line is still evolving and trying to find its vibe so he couldn’t yet say if Slate is the right fit or if the brand would return.

 

“I’ll reserve judgment until the end of the show,” he said. “But I feel good about it for sure.”

 

Several brands, including Stussy, said the show needs to be earlier, especially with the Asian production pressures, which has led to earlier timelines for many.

 

“To make this more relevant to everybody, they’ve got to move this up two weeks,” said Scott Terpstra of Stussy. “We’ve booked a lot of our production already.”


See Page 2 for True Love & False Idols, Huf, O'Neill Clothing

 

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