Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.20 | American Apparel ▼ -0.020 | The Buckle ▼ -0.85 | Columbia ▼ -1.34 | Deckers Outdoor ▲ +1.09 | Dicks ▼ -0.65 | Foot Locker ▼ -0.56 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -1.22 | Jarden Corp ▲ +0.01 | Nordstrom ▲ +0.11 | Luxottica ▼ -0.58 | Nike ▼ -0.16 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.12 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.13 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.46 | Tillys ▼ -0.14 |
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Surf Expo's booming Friday

By Tiffany Montgomery
January 09, 2011 6:15 AM

 

Surf Expo was booming on Friday, with crowded aisles and busy booths.

 

Several brand executives I spoke with said they were very happy with the number and quality of retailers that attended.

 

Mark Simpson, Evan SlaterHurley's Mark Simpson and Evan Slater.

 

“From a business standpoint, it’s been extremely consistent,” said Mark Simpson, Vice President of National Sales Specialty for Hurley. “We’ve been busy non-stop. It’s been great.”

 

Some said they were happy that although Agenda was happening at the same time in Anaheim, it didn’t appear to hurt business in Orlando.

 

“With two competing trade shows at the same time, there was a chance that Surf Expo would not be as busy,” said John Sherwood Vice President of Sales at Dwindle Distribution. “I’m very happy with the turnout.

 

JOhn SherwoodJohn Sherwood at the busy Dwindle booth

 

“As you can tell,” he said, gesturing to his booth, “we’re busy. And I saw a lot of West Coast retailers here, too.”

 

Like many companies, Dwindle also had a presence at Agenda, and divided up its team to handle both shows. John said his team at that show had told him Agenda was “really busy” too.

 

Snowy Lonsway, National Sales Manager at O’Neill Clothing, said while Thursday at Surf Expo was a bit slow, day two had been a nice surprise.

 

“It’s been a busy show,” he said. “We will support Surf Expo in the future. It’s definitely worth it.”

 

The only downside was having the show in the first week of January, he said.

 

Snowy LonswaySnowy Lonsway of O'Neill Clothing

 

Surf Expo Show Director Roy Turner said the trade show calendar this year in January was challenging, and Surf Expo had to live with those days because large shows from other industries are also using the convention center in January.

 

However, next year the January show will be in the second week of the month.

 

Roy said buyer attendance rose 9.2% vs. the previous January show. Buyers came from many states, including a nice contingent from the Mid-Atlantic north – New York, New Jersey, Maryland. And of course, the Carolinas and Florida, and other states, he said.

 

“We also picked up some international business that may have previously gone to competitors,” Roy said.

 

See Page 2 for more about Surf Expo

Previous 1 2 Next

More on: Surf Expo, Roy Turner

Articles You Might Have Missed