Sponsors
Billabong ▲ +0.010 | PPR ▼ -1.40 | American Apparel ▼ 0.000 | The Buckle ▼ 0.00 | Columbia ▼ 0.00 | Deckers Outdoor ▼ 0.00 | Dicks ▼ 0.00 | Foot Locker ▼ 0.00 | Genesco ▼ 0.00 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ 0.00 | Nordstrom ▼ 0.00 | Luxottica ▼ 0.00 | Nike ▼ 0.00 | Pacific Sunwear ▼ 0.00 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▼ 0.00 | Quiksilver ▼ 0.00 | Zumiez ▼ 0.00 | Macys ▼ 0.00 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Photos and report from Know?Show in Vancouver

By Shelby Stanger
January 20, 2011 9:24 AM

 

I am in Canada this week reporting on the KNOW?SHOW, an action sports trade show at the Vancouver Convention Center.

 

The bi-annual show had a steady stream of buyers all day Wednesday, the opening day of the show. The ambience was relaxed and inviting. It wasn’t packed, but booths always had a steady stream of buyers and talk was much more business than “bro talk” and hi-fives.

 

Ben Couves, Nick Brown and Perry Pugh started the Know?Show about five years ago to bring Western Canada’s top retailers together with the top action sports and lifestyle brands. Nick explained that before the Know?Show, there was really only one rep trade show held at hotel rooms that serviced the Western Canadian market.

 

The show had a closed format, which made it tough for smaller brands to get noticed because if you didn’t know a brand, you probably didn’t check out its hotel room. Plus, the rep show featured a diverse array of brands and goods from hockey sticks and fly fishing rods alongside action sports brands.

 

Nick, Perry and Ben are all sales reps who work with different action sports and lifestyle brands in Canada. They have all traveled to the states to go to ASR, Agenda, and SIA, and wanted a show that was similar but more rep-friendly just for Canada.

 

This is  their 11th show. It’s mostly a winter show with a mix of snowboard, skate and fashion brands. There are more than 85 exhibitors showing more 300 brands (some distributors have multiple brands in one booth), with 1,000 or more retailers coming over the next three days.

 

The format of the show is very clean and open. All the booths have hard wall formats.

 

A few of the bigger brands have custom built booths, but nothing is over the top and all the booths look fairly similar. Nick explained they charge one price for a booth space and only slightly more for a space already with hard walls so all a rep has to do is come in and hang their line.

 

On page 2: how retailers respond to the show

 

 

Previous 1 2 Next

More on: Canada, Know?Show

Articles You Might Have Missed