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Tiffany Montgomery
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PacSun disappointed by holiday sales

PacSun CEO Gary Schoenfeld.
PacSun CEO Gary Schoenfeld. Shop-eat-surf file photo.
By Tiffany Montgomery
January 06, 2011 5:09 PM

Quarter-to-date same store sales through Jan. 1 declined 7% at PacSun, leading to holiday results that PacSun CEO Gary Schoenfeld described as "disappointing."

 

The men's business is "trending toward" a positive comp. After improving somewhat last quarter, women's sales worsened, with holiday comps declining approximately 20%.

 

As a result, PacSun estimated its loss in the fourth quarter will be wider than planned. The company expects to report a loss of 49 cents to 54 cents per share. Previously, PacSun had expected a loss per share of 10 cents to 29 cents.


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