Sponsors
Billabong ▲ +0.005 | PPR ▼ -2.80 | American Apparel ▲ +0.03 | The Buckle ▲ +0.01 | Columbia ▼ -0.45 | Deckers Outdoor ▲ +1.15 | Dicks ▲ +0.58 | Foot Locker ▲ +1.55 | Genesco ▲ +2.71 | Iconix Brand Group ▲ +0.39 | Jarden Corp ▲ +0.48 | Nordstrom ▲ +0.52 | Luxottica ▼ -0.13 | Nike ▲ +0.35 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▲ +0.53 | VF Corp ▲ +0.35 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.50 | Macys ▲ +1.07 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

CURVEXPO: Recap of the swimwear & lingerie show in Las Vegas.

SIMA: Save the Date invitation for Humanitarian Fund's STOKES ME Bowl-a-rama on Sept. 16.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Interesting Fox updates for next season

By Shelby Stanger
January 24, 2011 8:57 AM

I stopped by the Fox Head Inc. booth at Agenda, and got an update for next season from Tony Sanchez, the Director of Merchandise for Men’s clothing.

 

Sanchez said Fox’s overall business is doing well. I asked particularly about the licensed products it had with Monster and Rockstar that had been flying off shelves at stores from PacSun to Glik’s. He said the items are still having better than average sell-through at stores, but not at the same astronomical rate like they had last year.

 

Sanchez was excited to talk about three new developments the brand has in store for next year. On the clothing side, they did a collaboration with Red Bull and Travis Pastrana. Fox is currently building a collection called RB199 (Red Bull is Travis Pastrana’s sponsor, and 199 is his number).

 

The collection will consist of fleece, tees, and shirts that will be offered at a slightly higher than average price points, made from higher quality materials. They will also have some MX gear in the line.

 

Fox sunglassesWhile Travis used to ride for Fox years ago, he is currently not one of Fox’s sponsored riders, so I thought this was an interesting arrangement.

 

Sanchez explained that the collaboration is strictly between Travis and Red Bull together with Fox doing the backend.

 

There will be no Fox branding on any of the items, but Fox will design, manufacture, and sell all of the goods, which will hit stores next Fall. He said some of the details are still being worked out, but that he thinks the product should be a hit, especially since Pastrana will be racing NASCAR this coming year.

 

Aside from creating RB199, Sanchez said the brand will be expanding their technical items within their sportswear line.

 

“We are a performance technical company and our DNA is in building technical items so we’ve expanded that into our sports wear,” he said. Sanchez showed me a few pieces in the line that looked like regular tees, but were made from fabric that wicks away moisture.

 

Sanchez said they’ve added more technical fabrics like that to tees so guys could wear them out on their bike or out on town or after they ride. He said the brand will add at least one or two technical based items into all of their men’s categories besides tees in the next year.

 

Big news for Fox in 2011 is the launch of the 24K series Eyewear collection.  Fox has been doing eyewear through a licensing agreement with Oakley for a few seasons now and they are putting a lot of focus into the eyewear category in 2011.

 

There are 15 styles that range from sport performance to lifestyle and Polarized options. Prices range from $90 to $170, and all eyewear is produced by Oakley. Sanchez said the Fox customer is used to spending money on his gear whether it’s for his bike or helmet so it made sense to have some higher price point quality frames in the line.

 

The glasses will be sold through Fox’s normal distribution channels.

 

 


Articles You Might Have Missed