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Details on Industry Insight.
(ENGLEWOOD, CO) January 11, 2011 - Collective Licensing International (CLI) announced today a new three-year agreement with Wiesner Products Inc. of New York to license select apparel and accessories for the Airwalk brand in the U.S. Wiesner’s collection will debut in 2011 at department stores and children’s retailers nationwide.
Under the design and manufacturing agreement, Wiesner will hold a license for Airwalk in the United States for infant and newborn apparel, women’s, junior’s and kid’s swimwear and sleepwear and accessories including bags, backpacks, headbands, underwear, socks, and cold-weather accessories.
Airwalk, founded in 1986, is one of the most admired and recognized action sports and youth lifestyle brands in the world. The brand, which is owned by Collective Licensing International and led by president and CEO Bruce Pettet, is licensed to over 50 strategic partners covering more than 100 countries around the world.
“This is a great opportunity to grow the Airwalk brand,” said Pettet. “With Wiesner’s talented design and development teams and their extensive experience in the industry, we are confident that this partnership will elevate the Airwalk brand.”
Wiesner Products Inc. was founded in 1971 and has become a leading firm in the licensing industry due to their keen understanding of fashion and style trends as well as their ability to translate these trends in compelling ways for their brand partners. Wiesner Products currently manufactures a diverse array of products including footwear, hosiery, apparel, sleepwear, swimwear and accessories.
“Wiesner is very excited to expand its license program with the Airwalk brand and we look forward to marketing a full range of cutting edge Airwalk product that the consumer will want to wear and use in their daily lives,” said Charles Mizrahi, President of Wiesner Products.
About Collective Licensing International, LLC
Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above the Rim®, Vision Street Wear®, Clinch Gear®, STRIKEFORCE ™, Sims®, Lamar® and LTD®, World Snowboarding Championships™, genetic®, Dukes™, Rage®, Ultra-Wheels, and Hind®. Collective Licensing International is based in Englewood, Colorado. www.collectiveintl.com
About Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing.
Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, Christian Siriano for Payless and Isabel Toledo for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com.