Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.70 | American Apparel ▲ +0.011 | The Buckle ▼ -0.59 | Columbia ▼ -0.60 | Deckers Outdoor ▼ -0.98 | Dicks ▼ -0.61 | Foot Locker ▲ +0.04 | Genesco ▲ +0.03 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.08 | Nordstrom ▲ +0.24 | Luxottica ▼ -0.51 | Nike ▼ -1.55 | Pacific Sunwear ▼ -0.08 | Skullcandy ▲ +0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.12 | VF Corp ▼ -0.16 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.62 | Macys ▼ -0.19 | Tillys ▼ -0.04 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

PROCOPIO: Next labor & employment law seminar topic: paid sick leave.
SURFRIDER: Ocean-friendly gardening and water conservation.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Billabong Group to show fall at Surf & Sand

By Tiffany Montgomery
January 19, 2011 7:01 AM

Billabong Group brands will show their fall lines to key retailers by invitation only at the Surf & Sand Hotel in Laguna Beach instead of at a trade show.

 

The showings are set for Feb. 8, 9 and 10.

 

I asked Billabong North America President Paul Naude why the company is choosing that route.

 

He said it was simply a matter of timing. This plan had been in place before ASR shut down its trade show because ASR’s January dates and the dates of other West Coast trade shows did not fit with the Billabong Group’s calendars.

 

Paul has previously expressed his displeasure with the industry trend of releasing lines earlier and earlier, which goes against the conventional wisdom of many other industries of getting the freshest products to market with the shortest amount of lead times.

 

Billabong usually attends both ASRs and both Surf Expos, and brings its full booth setups. While Billabong brands were present at Surf Expo, which was held in early January, all the brands except RVCA were showing summer lines.

 

Paul said he is a supporter of trade shows and appreciates their importance, but the dates need to work for Billabong’s calendars to make sense for the company to attend.

 

I asked if the company would take a similar approach when it comes time later this year to show Spring 2012 lines. He said he wasn’t ready to talk about future plans at this time.

 

 

 

 

 


Articles You Might Have Missed