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Details on Industry Insight.
Press Release - All photos courtesy of Vans.
Thursday night Vans and Thalia Surf Shop celebrated the opening of Vans by Thalia Surf Shop in Laguna Beach with 200 or so good friends that included legendary surfers Joel Tudor, Herbie Fletcher and Tyler Hatzikian as well as top longboarders Chris Del Moro, Alex Knost, Jared Mell, Tyler Warren, Nathan Adams and surf-n-shaping phenom Andrew Doheny.
The new store, which is adjacent to Thalia's South Coast Highway shop, melds Vans’ heritage with Thalia’s bohemian beach culture in what is Vans’ first ever boutique surf partnership. The shop showcases a continuously evolving mix of Vans surf footwear and apparel including limited edition shoes and Joel Tudor signature apparel. Last night's kick-off event spotlighted a photo exhibit chronicling the Joel Tudor Duct Tape Invitational surf contests held earlier this year, while a set by local DJ Geometric had the crowd trying to stomp through the floorboards.
A special thanks to Vita Coco and Primo for providing beverages that helped to make the night complete.
Check out the full flickr set here:
Vans by Thalia Surf Shop is located at 911 South Coast Highway in Laguna Beach, CA.
About Vans Surf
Vans supports and promotes surfing through a full line of surf footwear and apparel, events such as the Vans Triple Crown of Surfing™ and through sponsorship of many of the world’s top surfers such as Nathan Fletcher, Joel Tudor, Pat, Dane and Tanner Gudauskas, Timmy Reyes, and Dylan Graves including Hawaiian standouts John Florence, Reef McIntosh, Kalani Chapman, Kai “Borg” Garcia and Leila Hurst.
For more information on Vans Surf, visit vanssurf.com.
About Thalia Surf Shop
Established in 2001, Thalia Surf Shop has been at the forefront of an underground movement in the surf industry. Focused on creative arts and alternative surfboard designs, they've been able to help support a growing need for individuality and less commercialism. By dealing directly with the artists and small, independent companies, they're able to showcase this movement better than any other surf shop around. “We believe that a surfing lifestyle is one that goes past big logos and senseless graphics that pander to the norm, so instead we've searched high and low for those companies that agree with us and focus more on art, real graphic design, and the true surf culture. These are the creators, not imitators, and they help to define what our surf shop is all about: style, originality, and soul.”
For more information, please visit thaliasurf.com.