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Surfing America's got milk for three more years

December 02, 2010 10:00 AM

Press Release:


San Juan Capistrano, Calif. - December 1, 2010 - Surfing America is pleased to announce that the California Milk Processor Board (CMPB), creators of GOT MILK?, has renewed its Presenting Sponsorship of the Surfing America Prime Series for three more years through December 2013.


The Surfing America Prime Series presented by Got Milk? is a nine-event, national contest tour for the best Under 18 year old surfers in the mainland United States.

It is critical to preparing the nation's best young athletes--from both coasts--for the USA Championships, the PacSun USA Surf Team, success at the ISA World Junior Championships, the ASP Pro Junior Series, and beyond.


The Surfing America Prime Series presented by Got Milk? features 4-man/20 minute heats, ASP Judges judging to ASP criteria, BeachByte Computer Scoring, and professional announcing. This series determines who gets the coveted invites to the Surfing America USA Championships at Lower Trestles in June.


"Milk and Surfing America are a perfect fit", says Surfing America Executive Director, Michael Gerard. "Milk aligns directly with our core values and with what Surfing America represents. Also, Surfing America is in the process of further expanding its nutritional and physical training program for young surfers--and the continued relationship with Got Milk? further underscores our commitment to the health and wellness of young Americans."


California Milk Processor Board Executive Director, Steve James, agrees. "The Milk Processor Board is proud to renew our sponsorship commitment to an organization that supports such fine student athletes. The great physical condition of these awesome young surfers is a natural reminder of the unsurpassed nutritional package that is milk."


"Words cannot express how excited we are to have the CMPB's continued support for the events," added Greg Cruse, Surfing America's Prime Series Director, "Feedback from parents on the beach has been incredible. And a three year extension of milk's support for Prime will enable us to continue building an already successful program to new heights."


Milk contains protein and minerals that help muscles rebuild after physical activity. Surfing America's Medical Director, Kevyn Dean MSPT, OCS added "Milk remains the best way to get your daily bone-building dose of calcium. Having Got Milk? involved is great and we look forward to embracing all opportunities to promote the benefits of milk through our programming."


Press Contact:

Michael Gerard

Surfing America, Inc.

33157-B Camino Capistrano

San Juan Capistrano, CA 92675

Tel 949-276-4660 ext. 25

Fax 949-496-9190



About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture. For more information on the CMPB go to www.gotmilk.com


About Surfing America, Inc.

Surfing America is the ISA-recognized National Governing Body for Surfing in the United States. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the sport's World Governing Authority.


Surfing America is an IRS recognized 501(c) 3 charitable organization. Key projects include: improving competition standards, hosting national championship events, and selecting and fielding the official United States Surf Team to compete internationally. With its primary emphasis on youth development, Surfing America is a critical element to successfully growing the sport, and business, of surfing on a global basis.


All donations made to Surfing America are tax deductible to the fullest extent allowed by the law. Donation checks should be made payable to: Surfing America, 33157 Camino Capistrano Suite B San Juan Capistrano, CA 92675. End of year tax receipts are sent to every individual donor of more than $250. For donations under $250, a cancelled check or credit card statement is sufficient evidence for IRS purposes. Surfing America will send a tax receipt to any donor who requests one. http://surfingamerica.org


Join the Surfing America Cause on Facebook: CLICK HERE


Surfing America Mission Statement

The Mission of Surfing America is to promote the growth, competitive success, and positive image of surfing in the USA and to provide the best possible experience for all participants by encouraging, developing, advancing, and administrating the sport--while producing champions.


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