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Rusty may be best known as a surf brand, but it recently signed skater Joey Brezinski.
Joey has designed a small collection of skate apparel called SO R.AD. The first collection sold out in three days.
We talked with Rusty North America President Charlie Setzler about the new initiative.
Rusty has had a huge hit with its exclusive Wired Series, which incorporates built in headphones for music players in hoodies, jackets and other clothing.
Rusty is rooted in surf and always will be. However, Rusty also has a strong history in skate (as well as wake and snow).
Over the years, skaters such as Steve Berra, Ed Templeton, Tosh Townend, Arto Saari and another guy named Tony Hawk have been a part of the Rusty team.
On page 2: Why now, the SO R.AD line