Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.55 | American Apparel ▼ -0.013 | The Buckle ▼ -0.39 | Columbia ▲ +0.09 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.02 | Foot Locker ▼ -0.18 | Genesco ▼ -0.06 | Iconix Brand Group ▼ -0.05 | Jarden Corp ▲ +0.15 | Nordstrom ▼ -0.15 | Luxottica ▼ -0.56 | Nike ▲ +0.51 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -0.01 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.37 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Rusty returns to skate with Joey Brezinski line

By Tiffany Montgomery
December 14, 2010 6:56 AM

Rusty may be best known as a surf brand, but it recently signed skater Joey Brezinski.

 

Joey has designed a small collection of skate apparel called SO R.AD. The first collection sold out in three days.

 

We talked with Rusty North America President Charlie Setzler about the new initiative.

 

So rad screen shotRusty has had a huge hit with its exclusive Wired Series, which incorporates built in headphones for music players in hoodies, jackets and other clothing.

 

Rusty is usually more associated with surf. Why sign a skater?

Rusty is rooted in surf and always will be. However, Rusty also has a strong history in skate (as well as wake and snow).

 

Over the years, skaters such as Steve Berra, Ed Templeton, Tosh Townend, Arto Saari and another guy named Tony Hawk have been a part of the Rusty team.

 

On page 2: Why now, the SO R.AD line

 

 

Previous 1 2 3 Next

Articles You Might Have Missed