SIMA: Sponsorship opportunities now available for Waterman's Weekend, Aug. 14-15.
ROTH CAPITAL PARTNERS: CEO Byron Roth, athletes including Amy Purdy to be honored by Challenged Athletes Foundation.
Details on Industry Insight.
Skullcandy took Hollywood by storm this past Thursday, welcoming the SKDY team, music industry greats, celebrities and retail legends such as Keith Hufnagel of Huf as well as Neil Whiting of turntable labs, Chris Keefe of Dave’s Quality Meats, David Auerbach of Digital Fix, and Alex Dymond of Supreme, to My House in LA for the launch of the all-new Mix Master signature DJ headphone, available now at specialty retailers and here on Skullcandy.com.
Inspired by and designed with input from the legendary DJ Mix Master Mike of Beastie Boys fame, the Mix Master is the first professional-DJ-collaboration product by Skullcandy, and the Hollywood-based launch party was the first of its kind for the brand.
Celebrities David Arquette, Kevin Connelly, Jamie King and Tommy Lee, and professional action-sports icons PLG, Danny Kass, Christian Hosoi, Jeff King and Corey Duffel rocked out to performances by Grand Wizard Theodore, DJ Muggs, Jazzy J, Apollo, Shortkut, Rahzel, Street Drum Corps and an insane set by guest of honor DJ Mix Master Mike.