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Nylon Guys announced as official media partner for Agenda 2011

December 01, 2010 6:26 AM

Press Release:


Agenda Trade Show is excited to announce NYLON Guys as the official media partner for both the Agenda Anaheim and Agenda NYC shows in January 2011.


NYLON Guys, a leading publication within the youth culture category, will partner for the first time with Agenda, the independent apparel trade show which continuously places an unparalleled focus on working with the industry’s best brands.


“NYLON Guys is continuously looking for new ways to engage our readers - young men in their 20's who are obsessed with clothing, music, cars, art and culture,” says Publisher Jaclynn Jarrett.


“We recognize and respect Agenda’s emphasis and knowledge about the latest industry trends from all those areas, and are excited about the synergies that will come from this collaboration.”


As an official media partner, the NYLON Guys team will be on-site covering all aspects of the show. A limited edition mini magazine created for the show will highlight current menswear street style trends and other relevant content. NYLON Guys will also host a booth and lounge area within the show.


“We are very excited about the partnership with NYLON Guys,” says Aaron Levant, Agenda President. “It’s a perfect pairing for our brands. NYLON Guys involvement and understanding of our brands is on- point and invaluable when it comes to a media partner.”




The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience.


From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool.


About NYLON Guys


Launched in 2003, NYLON Guys shares the same dedication as its original counterpart (NYLON, launched in 1999) to featuring creative, topical, and intelligent content, but is written in an authentic and credible voice that speaks directly to our trendsetting male readership. Cool and unpretentious, it is a comprehensive document covering a custom blend of what real guys want, from the latest gadgets and cars to apparel and music.


With a circulation of 100,000 reader and Editor-in-Chief Marvin Scott Jarrett at the helm, NYLON Guys has created a forum that celebrates the true innovators and influencers that are shaping the conversation behind underground culture.


For more information about Agenda, please contact: Shout PR: Angie Mathews, 949.574.1440 or angie@shoutpr.com. For more information about NYLON Guys, please contact: Heather Duchowny, 212.226.6454 x31 or heather@nylonmag.com.



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