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Details on Industry Insight.
L*SPACE Swimwear invites you to travel to the Golden Coast with the launch of their new website: www.Lspace.com. Inspired by the “laid back” California lifestyle, the new site is clean, fresh, and effortlessly fuses vintage nostalgia with modern day social media as postcards from So. Cal. dance across the home screen, instantly transporting visitors to the photo shoot locations of the 2011 campaign.
“I want visitors of our new site to really connect with our brand.” Designer and Creative Director Monica Wise explains. “I think the new site gives visitors a personal look inside our brand and our devotion to the swim lifestyle. My personal favorite is our Mix’n’Match section and the “Love” tab that allows visitors to get a personal look at what inspires my team daily.”
Visitors are also treated to favorite looks personally styled by Monica who mixed and matched the best styles from the 2011 collection in the updated “Look Book” tab.
A new interactive “Mix’N’Match” tab complete with “Chloe, the Paper Doll” has been added, giving visitors their chance to create their own L*SPACE look. With a click of the mouse, visitors are encouraged to have fun dressing “Chole” in every style and print in the L*SPACE collection to find a look that “suits” them best.
Looking for a retailer who sells L*SPACE? Want to buy online? It’s easy with the new “SHOP” tab which allows visitors to shop by state, or easily choose an online site that carries the coveted bikinis.
It’s easy to see why L*SPACE has become a go-to swim brand for many. The “Video” tab showcases recent TV spots, fashion shows, and campaign videos of the past year fans may have missed, or want to see again and again.
Take a “Behind the Seams” look at L*SPACE’s “BLOG” featuring personal entries by the L*SPACE staff. The blog is updated weekly and is chalked full of L*SPACE’s favorite things, personal photos, and must-haves for the 2011 season.
About L*SPACE: Described as sophisticated beach chic, glam surfer girl, and most definitely fashion-forward swimwear, L*SPACE is an award-winning brand, having been recognized as SIMA’s (Surf Industry Manufacturer’s Association) Swimwear Brand of the Year, as well as Monica herself being recognized as the 2010 Mercedes Benz designer of the year. For more information on L*SPACE, visit www.Lspace.com.