Sponsors
Billabong ▲ +0.025 | PPR ▲ +1.05 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Deckers sues Emu claiming trademark infringement

By
December 08, 2010 6:33 AM

Press Release:

 

Deckers Outdoor Corporation (NASDAQGS: DECK) filed a trademark infringement suit today in United States District Court in the Central District of California against Emu Australia, Inc. and Emu (Aus) Pty Ltd. Deckers is seeking a Court order to stop Emu from using its trademarks.

 

According to Angel Martinez, Deckers Chairman and CEO, "The success of UGG(R) Australia has created an entire industry of companies that market their wares by deliberately confusing consumers. Emu's trademark infringement is intentionally misleading consumers into believing they are buying a genuine UGG(R) Australia product when in fact, they are not."

 

Deckers has been manufacturing and selling UGG(R) Australia boots since purchasing the company from Brian Smith, an Australian who had a love for surfing and saw the value in bringing to market a high-quality brand of sheepskin boots that surfers could wear after a long day in the cold water. UGG(R) Australia was first distributed in the U.S. in 1978; at the time of acquisition in 1995, sales of the brand were $17 million.

 

In the fifteen years since, UGG(R) Australia has expanded both its production and distribution significantly, adding new products and new lines, including a broad assortment of footwear, outerwear, handbags and accessories, and opening 25 company-owned UGG(R) Australia retail stores worldwide. With sales in 2010 expected to exceed $800 million, UGG(R) Australia has been recognized as one of the biggest success stories in the footwear industry in recent decades.

 

Martinez adds, "Deckers is taking an active stand against those companies that infringe on our trademarks, like Emu, and companies that copy our designs, like Bearpaw, as well as countless websites selling counterfeit product, because our success is built on the trust between UGG(R) Australia and its retail customers and consumers. That bond is our most important asset."

 

Deckers Outdoor Corporation is a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva(R), Simple(R) Shoes, UGG(R) Australia, TSUBO(R), Ahnu(R) and Mozo(R) brands are registered trademarks of Deckers Outdoor Corporation.


Articles You Might Have Missed