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VIDEO: Tony Hawk discusses building his skate brand

Tony Hawk at the SDSI Investor Forum at Skullcandy's San Clemente, CA offices.

By Tiffany Montgomery
November 15, 2010 7:37 AM

At the end of the SDSI Investor Forum at Skullcandy's San Clemente offices last week, SDSI Executive Chairman Bill Walton invited Tony Hawk up to talk about the business of Tony Hawk.

They talked about Tony's brands, his Tony Hawk Foundation, his athleticism and how it translates to his business acumen, and much more.

Tony was great at articulating his vision and strategy, and I thought it was worth sharing.

I'll post short clips from their discussion this week.

In this first video, Tony discusses creating a skate brand during a low point in skate popularity -- the 1990s.

He offers great insight on how he and Per Welinder, his partner at the time in Birdhouse, sacrificed and existed on a diet of "top ramen and Taco Bell" until the brand took off.

On page 2: Video: Tony Hawk on staying authentic and selling Kohl's

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