Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

VIDEO: Tony Hawk discusses building his skate brand

Tony Hawk at the SDSI Investor
Tony Hawk at the SDSI Investor Forum at Skullcandy's San Clemente, CA offices.
By Tiffany Montgomery
November 15, 2010 7:37 AM

At the end of the SDSI Investor Forum at Skullcandy's San Clemente offices last week, SDSI Executive Chairman Bill Walton invited Tony Hawk up to talk about the business of Tony Hawk.

 

They talked about Tony's brands, his Tony Hawk Foundation, his athleticism and how it translates to his business acumen, and much more.

 

Tony was great at articulating his vision and strategy, and I thought it was worth sharing.

 

I'll post short clips from their discussion this week.

 

In this first video, Tony  discusses creating a skate brand during a low point in skate popularity -- the 1990s.

 

He offers great insight on how he and Per Welinder, his partner at the time in Birdhouse, sacrificed and existed on a diet of "top ramen and Taco Bell" until the brand took off.

 

 

 

 

 

On page 2: Video: Tony Hawk on staying authentic and selling Kohl's

 

 

Previous 1 2 Next

Articles You Might Have Missed