Sponsors
Billabong ▼ 0.000 | PPR ▼ -3.15 | American Apparel ▲ +0.031 | The Buckle ▲ +0.68 | Columbia ▼ -0.40 | Deckers Outdoor ▲ +0.37 | Dicks ▲ +0.49 | Foot Locker ▲ +0.25 | Genesco ▲ +0.76 | Iconix Brand Group ▲ +0.39 | Jarden Corp ▼ -0.20 | Nordstrom ▲ +1.29 | Luxottica ▼ -0.78 | Nike ▲ +1.51 | Pacific Sunwear ▼ -0.09 | Skullcandy ▼ -0.12 | Sport Chalet ▲ +0.01 | Urban Outfitters ▲ +0.67 | VF Corp ▲ +0.94 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.66 | Macys ▲ +1.01 | Tillys ▲ +0.08 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

SHACC: "Endless Summer" party this Friday.
KNOWSHOW: Complete list of exhibitor brands and mobile app available.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

VIDEO: Tony Hawk discusses building his skate brand

By Tiffany Montgomery
November 15, 2010 7:37 AM

At the end of the SDSI Investor Forum at Skullcandy's San Clemente offices last week, SDSI Executive Chairman Bill Walton invited Tony Hawk up to talk about the business of Tony Hawk.

 

They talked about Tony's brands, his Tony Hawk Foundation, his athleticism and how it translates to his business acumen, and much more.

 

Tony was great at articulating his vision and strategy, and I thought it was worth sharing.

 

I'll post short clips from their discussion this week.

 

In this first video, Tony  discusses creating a skate brand during a low point in skate popularity -- the 1990s.

 

He offers great insight on how he and Per Welinder, his partner at the time in Birdhouse, sacrificed and existed on a diet of "top ramen and Taco Bell" until the brand took off.

 

 

 

 

 

On page 2: Video: Tony Hawk on staying authentic and selling Kohl's

 

 

Previous 1 2 Next

Articles You Might Have Missed