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Details on Industry Insight.
Vans President Kevin Bailey announced today that Henry Cosio, Vans Director of Sales for the Lifestyle channel, has been promoted to Vice President Sales, U.S. Wholesale. Cosio will be responsible for leading the strategic direction and customer relations for our wholesale business including Vans footwear, apparel and snow products across all channels as well as sales and customer relations for the Pro-tec business. The sales unit had previously been led by Jeff Moore, who is now president of Reef.
“Henry has been a key contributor to our rapid sales growth within our Lifestyle and Vault channels,” said Bailey. “We’ll look to Henry to continue to drive Vans’ strategic initiatives through U.S. Wholesale channels as we work to continue the momentum the Vans brand currently enjoys.”
Cosio has more than 25 years of experience in footwear sales. He began his career with Vans in 1991 as an independent sales representative and eventually oversaw Vans sales across Core, Lifestyle and Family distribution channels in Southern California from 1995 through 2001. Cosio was then hired as a Vans Key Account Manager in 2001. Cosio was promoted to Sales Director for our Lifestyle and Vault channel in 2008.
Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 230 company owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices. Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.
For more information on Vans, please visit www.vans.com.