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SIMA changes venue and date for SIMA Image Awards

November 15, 2010 11:43 AM

Press Release:


- Awards Ceremony Moves to Epicenter of Surf Industry in Orange County at House of Blues Anaheim on February 3, 2011 -


ALISO VIEJO, Calif. (November 15, 2010) – The Surf Industry Manufacturers Association (SIMA) has changed the venue and date for the next SIMA Image Awards ceremony, which will honor the best of the surf industry for 2010. Due to the cancellation of the ASR trade show in San Diego where the ceremony was previously scheduled to take place, SIMA is seizing the opportunity to bring the SIMA Image Awards ceremony to the epicenter of the surf industry in Orange County, Calif. The SIMA Image Awards ceremony will now be held on Thursday, February 3, 2011, at the House of Blues Anaheim.


“The original goal of bringing the Image Awards stateside was to afford more SIMA members the opportunity to be a part of this inspiring event,” said Doug Palladini, President of SIMA and Vice President of Marketing for Vans. “Now, moving the ceremony to Orange County, in the industry's epicenter, brings us an even better chance to achieve that goal.”


More information about the ceremony and how to access tickets will be available in the coming months. SIMA member brands and industry retail partners are encouraged to save the date, rally their teams and bring their cheering sections to what will be an exciting evening honoring excellence and innovation in the surf industry.


The entry process is now closed and the nomination process for the SIMA Image Awards is currently underway. In October, Regular and Board Builder category SIMA members were invited to make award entries for their brands and/or products. A Nominating Panel comprised of manufacturers and retailers is in the process of reviewing all entries. Votes of the Nominating Panel will determine the five nominees in each category. Official nominees will be announced at the end of November, followed by final voting by all categories of SIMA member companies and the top 200 specialty retailers.


The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The SIMA Image Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognize fellow surf industry companies for their outstanding contributions to the surf industry.


The SIMA Image Awards features 15 award categories honoring the achievements of products, brands and retailers in 2010:


Product Awards

Accessory Product of the Year

Footwear Product of the Year

Surfboard Model of the Year

Wetsuit of the Year

Environmental Product of the Year


Men's Awards

Men's Marketing Campaign of the Year

Men's Apparel Brand of the Year

Men's Boardshort of the Year

Men’s Retailer of the Year


Women's Awards

Women's Marketing Campaign of the Year

Women's Apparel Brand of the Year

Women's Swim Brand of the Year

Women’s Retailer of the Year


Overall Awards

Breakthrough Brand of the Year

Breakthrough Retailer of the Year


A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at www.simaimageawards.com.


The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 21 years, SIMA's Environmental Fund has raised more than $5.4 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Liquid Nation Ball serves as the annual fundraising event for the SIMA Humanitarian Fund, and since 2004 has raised and donated more than $1.45 million to surf-related non-profit humanitarian organizations. For more information regarding SIMA, please visit www.sima.com. Follow SIMA at Twitter.com/SIMA_SURF.



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