Billabong ▼ -0.020 | PPR ▲ +0.60 | American Apparel - 0 | The Buckle ▲ +0.18 | Columbia ▲ +8.90 | Deckers Outdoor ▲ +1.33 | Dicks ▲ +0.58 | Foot Locker ▲ +0.26 | Genesco ▲ +0.47 | Iconix Brand Group ▲ +0.02 | Jarden Corp ▼ -0.37 | Nordstrom ▼ -0.03 | Luxottica ▼ -0.19 | Nike ▲ +0.21 | Pacific Sunwear ▼ -0.039 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▼ -0.38 | VF Corp ▲ +0.43 | Quiksilver ▼ -0.025 | Zumiez ▼ -0.41 | Macys ▼ -0.28 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

Palladini on next steps post ASR

By Tiffany Montgomery
November 03, 2010 12:36 PM

I followed up with SIMA President Doug Palladini this morning to ask more about the West Coast trade show situation in light of news that ASR is closing.


SIMA derives a portion of its revenue from ASR, in addition to Surf Expo, and its members exhibited at the show.


There are so many constituents for action sports trade shows – including surf, skate, apparel, footwear, brands, retailers – and all with different needs and sales deadlines. I asked Doug if he thinks there is a solution that can work.


“We absolutely believes there is a solution out there – there is no doubt in our minds,” he said.


While it’s bittersweet to see ASR go, Doug said, he also feels that the business model that worked for brands in 2000 is not as relevant in 2011 because of the maturation of the industry.


SIMA was not caught flatfooted. It became clear that the status quo was not working, Doug said, so 18 months ago hired a consultant to conduct “exhaustive” research to evaluate alternative ideas.


Bob Mignogna interviewed approximately 150 people to gather input and suggestions, Doug said.


There were no sacred cows, and everything was on the table. Ideas ranged from changing the name of the gathering to “industry conference” from “trade show” to adding a consumer element to the show. SIMA owning and running its own trade show as SIA does is also under consideration, as are a wide range of other solutions.


Now, SIMA, in consultation with BRA and ISAC, will need to evaluate all the ideas and find a path forward, Doug said. While SIMA’s main constituents are the surf manufacturers, it is trying to work as collaboratively as possible with the other groups, including Surf Expo and Agenda, he said.


I asked Doug if there was a timetable for the decision.


“We are not in a rush, but need to take our time to make a considered, informed decision,” he said.


Doug’s concern is that the demise of ASR will be interpreted as an indication that the industry is in decline.


He stressed there are a lot of positive, progressive things happening with companies and the sport and several publicly traded companies are posting solid numbers even in the tough economy.


The closing of ASR “had much more to do with ASR and meeting the needs of its constituents than it does as an industry as a whole,” Doug said.


More coverage of ASR closure

ASR calls it quits


ASR's Tompkins: Declining buyer attendance a key


ASR's letter to customers


SIMA's Doug Palladini on what's next


IASC's John Bernards on the skate group's position


Surf Expo's Roy Turner on possible expansion


Crossroads will continue, Jamie Thomas says


BRA statement about ASR's closure


SIMA's statement about ASR's closure


Agenda's statement


Brands share trade show plans for 2011




More on: SIMA, ASR

Articles You Might Have Missed