Sponsors
Billabong ▼ -0.005 | PPR ▼ -0.40 | American Apparel ▲ +0.038 | The Buckle ▼ -0.47 | Columbia ▲ +0.24 | Deckers Outdoor ▲ +0.38 | Dicks ▼ -0.80 | Foot Locker ▼ -0.71 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -0.39 | Jarden Corp ▼ -0.97 | Nordstrom ▼ -0.59 | Luxottica ▲ +0.55 | Nike ▼ -0.78 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.03 | Sport Chalet - 0 | Urban Outfitters ▼ -0.18 | VF Corp ▼ 0.00 | Quiksilver ▲ +0.13 | Zumiez ▼ -0.36 | Macys ▼ -0.76 | Tillys ▼ -0.17 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun expands snow offering

By Tiffany Montgomery
November 02, 2010 6:08 AM

PacSun sent out an email blast last week promoting its selection of snow apparel and accessories.

 

I did not recall them carrying many snow goods in the past, so I followed up with PacSun CEO Gary Schoenfeld to see if this is a new initiative and asked him a few questions about it.

 

Is this new?

Gary Schoenfeld: We have carried snow outerwear in select doors for the past three years already. New this year would be adding some focused options in pants, gloves, fleece and goggles to complete more of the apparel needs when it comes snow.

 

Will it be carried in all stores?

Gary: Limited stores specific to climate and need for this type of product - approximately 100 stores.

 

What is the thinking behind getting into snow?

Gary: In certain stores in certain regions we realized that our customers were expecting us to carry apparel as it relates to snow. We are a destination for action sport brands when it comes to apparel and accessories, and snowboarding is a key action sport especially this time of year.

 

We have always carried great brands that either started in snow or are recognized for snow as well. Burton and Volcom for example.

 

 


Articles You Might Have Missed