AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
PacSun sent out an email blast last week promoting its selection of snow apparel and accessories.
I did not recall them carrying many snow goods in the past, so I followed up with PacSun CEO Gary Schoenfeld to see if this is a new initiative and asked him a few questions about it.
Gary Schoenfeld: We have carried snow outerwear in select doors for the past three years already. New this year would be adding some focused options in pants, gloves, fleece and goggles to complete more of the apparel needs when it comes snow.
Gary: Limited stores specific to climate and need for this type of product - approximately 100 stores.
Gary: In certain stores in certain regions we realized that our customers were expecting us to carry apparel as it relates to snow. We are a destination for action sport brands when it comes to apparel and accessories, and snowboarding is a key action sport especially this time of year.
We have always carried great brands that either started in snow or are recognized for snow as well. Burton and Volcom for example.