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Label Networks Youth Culture study shows declines, shifts and opportunities

By
November 09, 2010 9:10 AM

PRESS RELEASE:

 

Los Angeles, CA (PRWEB) November 9, 2010

 

Fresh research and analysis released today from Label Networks' 11th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines are also creating new openings and opportunities across a range of industries, such as fashion, advertising, technology, sports, electronics, music, entertainment, non-profits, among others, based on new consumer insights among 13-25-year-olds.

 

“The state of the economy has taken its toll on youth culture industries, but at the same time, it’s organically incubated and created these veins of new, interlinked subcultures and market opportunities illustrated in our results, and which some brands have tapped into successfully,” explains Tom Wallace, President of Label Networks, producers of the Study and a leader in global youth culture intelligence and research-based branding strategies.

 

“For businesses, such information is a vital tool towards integrating with this new generation of consumers based on how they are spending and why, the influences of technology and changes in communication, and where specific strategies will be most effective.”

 

Comparing results over the past 10 years, and having the background from creating consumer research studies from Europe, China, and Japan, provided a unique global advantage when it came to completing the Fall Youth Culture Study 2010 for North America.

 

“The combination allowed us to see new market opportunities through trending forecasts and differences with other countries, which elevates this Study to another level towards helping to connect brands with this new youth market,” continued Wallace.

 

Based on thousands of face-to-face interviews across the United States and 3 Canadian Provinces from a statistically representative sample conducted within the last 10 weeks, the Fall Youth Culture Study 2010 is the most current youth consumer insights Study available.

 

It also delivers depth beyond “top-10 brand lists” by offering additional rankings so that it’s clear to see the up-and-comers in brands, retailing, and corporations with unique advertising and sponsorship strategies, and those on the decline. Results are provided in colorful charts and graphs, by topline, then cross-tabulated by gender, and again by 4 different age groups.

 

Comparative analysis written in “Macro Trend” editorials by Label Networks’ Youth Culture Experts provide a quick snapshot of key findings, including historical analysis, visuals, and pull-quotes for fast, effective, understanding.

 

At 365 pages, the Fall Youth Culture Study is unique in that it goes into detail about Advertising and Sponsorship Effectiveness in reaching youth culture, Green Marketing and Humanitarian issues and Non-Profits, plus an entire section devoted to Action Sports and the changing Size of Markets.

 

“We’ve been getting a lot of media attention and questions from our subscribers and readers on where this marketplace is going, and so we dedicated a large portion of our Fall Youth Culture Study to action sports,” says Kathleen Gasperini, Senior Vice President of Label Networks, and an action sports media veteran.

 

On page 2: highlighs from the study

 

 

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