Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.20 | American Apparel ▼ -0.020 | The Buckle ▼ -0.85 | Columbia ▼ -1.34 | Deckers Outdoor ▲ +1.09 | Dicks ▼ -0.65 | Foot Locker ▼ -0.56 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -1.22 | Jarden Corp ▲ +0.01 | Nordstrom ▲ +0.11 | Luxottica ▼ -0.58 | Nike ▼ -0.16 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.12 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.13 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.46 | Tillys ▼ -0.14 |
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Thalia Surf Shop owner on business trends, more

By Tiffany Montgomery
October 21, 2010 7:30 AM

Thalia Surf ShopI recently checked in with Nick Cocores of Thalia Surf Shop in Laguna Beach and asked him how the gloomy weather impacted sales this summer, what it’s like to be surrounded by manufacturer-owned surf shops and about his strategy of carrying smaller, up and coming brands such as Ando & Friends, Hippy Tree, Yellow Rat, Insight and Ambsn.

 

How was business during the summer and so far this fall? Were you impacted by the gloomy summer weather at all?

Nick: Business this summer was good. It wasn't what we had planned for but we made the best out of it.

 

Thalia Surf ShopSo far fall is just OK. We are on track to have a 10% sales growth this year over last year. The weather played a big part in our sell through of board shorts.

 

We had to take big markdowns to move through all of our boardshorts and walkshorts.

 

You are pretty much surrounded by stores owned by manufacturers. Has that impacted you - either positively or negatively?

Thalia Surf ShopNick: Yes, that is true. We have eight surf shops and 1 SUP store.

 

Of those nine, six are owned by manufactures. I feel it has helped us out in more ways than not. Even though there is a lot of competition we have unique stuff that you can only find here in our shop.

 

We do a big private label program that is targeted to our locals as well as tourists.

 

My staff is really good and we care about our customers.

 

In the end people know that we are a real independent surf shop with a good product mix and can hold our own against the corporate backed stores.

 

On page 2: focus on young brands

 

Previous 1 2 Next

Articles You Might Have Missed