Sponsors
Billabong ▲ +0.025 | PPR ▲ +4.25 | American Apparel ▼ -0.015 | The Buckle ▼ -0.49 | Columbia ▼ 0.00 | Deckers Outdoor ▼ -1.20 | Dicks ▲ +0.71 | Foot Locker ▼ -2.45 | Genesco ▲ +1.13 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.14 | Nordstrom ▲ +0.12 | Luxottica ▲ +0.99 | Nike ▲ +0.12 | Pacific Sunwear ▲ +0.12 | Skullcandy ▲ +0.13 | Sport Chalet - 0 | Urban Outfitters ▼ -0.13 | VF Corp ▲ +0.25 | Quiksilver ▲ +0.01 | Zumiez ▲ +0.17 | Macys ▲ +0.48 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

SIA SNOW SHOW: New "Industry + Intelligence" seminar on January 28.
FSG LAWYERS: Represented Brixton in recent transaction with Altamont Capital.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Thalia Surf Shop owner on business trends, more

By Tiffany Montgomery
October 21, 2010 7:30 AM

Thalia Surf ShopI recently checked in with Nick Cocores of Thalia Surf Shop in Laguna Beach and asked him how the gloomy weather impacted sales this summer, what it’s like to be surrounded by manufacturer-owned surf shops and about his strategy of carrying smaller, up and coming brands such as Ando & Friends, Hippy Tree, Yellow Rat, Insight and Ambsn.

 

How was business during the summer and so far this fall? Were you impacted by the gloomy summer weather at all?

Nick: Business this summer was good. It wasn't what we had planned for but we made the best out of it.

 

Thalia Surf ShopSo far fall is just OK. We are on track to have a 10% sales growth this year over last year. The weather played a big part in our sell through of board shorts.

 

We had to take big markdowns to move through all of our boardshorts and walkshorts.

 

You are pretty much surrounded by stores owned by manufacturers. Has that impacted you - either positively or negatively?

Thalia Surf ShopNick: Yes, that is true. We have eight surf shops and 1 SUP store.

 

Of those nine, six are owned by manufactures. I feel it has helped us out in more ways than not. Even though there is a lot of competition we have unique stuff that you can only find here in our shop.

 

We do a big private label program that is targeted to our locals as well as tourists.

 

My staff is really good and we care about our customers.

 

In the end people know that we are a real independent surf shop with a good product mix and can hold our own against the corporate backed stores.

 

On page 2: focus on young brands

 

Previous 1 2 Next

Articles You Might Have Missed