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Details on Industry Insight.
SAN CLEMENTE, Calif. (Oct. 14, 2010) – In a series of moves to improve its print product,
SUP magazine, the leading publication in the standup paddling media world, will expand its
frequency to four issues in 2011 while also increasing the publication’s trim size by an inch
and a half – a boon to advertisers looking to get in front of the industry’s largest readership.
“We see an athletic group of readers that’s seriously hungry for hard information on the sport
of standup paddling,” says SUP magazine Publisher Jim Marsh. “People want to know about
standup products, destinations and techniques. This gives us a much more inspirational medium
to do that with. Our goal is to get people on the water.”
SUP magazine has also announced the addition of Sam George to its editorial team as editor-
at-large. George has had a prolific career in surf media with stints as the editor of both Surfing
and Surfer. He’s also written a handful of surf movies that have left indelible marks on the genre,
including Riding Giants directed by Stacey Peralta. “Sam isn’t just an incredible writer,” says
SUP magazine Editor Joe Carberry. “He’s an incredible paddler and knows the sport of standup
as well as anyone out there, having spent most of his life not only surfing, but kayaking as well.
He’s a waterman in every sense of the word.”
This emphasis on product improvement follows an incredible year at SUP magazine. Surfing
legend Gerry Lopez guest edited the magazine, hosting a timeless interview with standup
paddling innovator Laird Hamilton where these icons talked about the pure joys of standup and
why it’s changed the lives of so many people. The issue is on newsstands now at REI, EMS,
Barnes and Noble, Borders, Hastings, and most paddle or surf shops.
In addition, SUPthemag.com has expanded its event coverage and incorporated video into its
skills write-ups (most of which come right from the magazine), opening up the world of standup
to novices and experts alike. “It’s really exciting to be part of the standup paddling movement,”
says Marsh. “We can’t wait to see what the future holds.”
About SUP Magazine:
SUP magazine is part of San Clemente, California’s Action Sports Group (ASG). SUP is the
leading publication in the standup paddling media world. With a progressive, approachable
style, SUP strives to instill an uncontrollable sense of stoke in it’s readers, hopefully pushing
them off the couch and onto the water. By blending engaging print and destination features,
gear coverage and in-depth instructional pieces with in-house video and event write-ups on
SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you
into the game.
Warning: After reading and/or viewing SUP magazine and SUPthemag.com you may experience rapid increase in heart rate, uneasiness or an unquenchable urge to get outside. If you do experience any of the above symptoms, please grab the nearest board and paddle and get on the water. SUP magazine is in no way responsible for the repercussions if you don’t.
About Action Sports Group:
Reaching more than 10 million enthusiasts, Source Interlink Media’s Action Sports Group (ASG)
is the dominant force in the action sports and adventure sports arenas. In addition to publishing
leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved,
Powder, Canoe & Kayak and SUP Magazine, Source Interlink Media’s ASG delivers a cutting-
edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. For more information, please visit www.actionsportsgroup.net.
About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.