Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Aguerre from Peru on Billabong ISA World Surfing Games

Fernando Aguerre and Paul
Fernando Aguerre and Paul Naude with the team from Jamaica at the opening ceremonies in Peru this week. In between Fernando and Paul is Eduardo Arena, founder of the ISA. Photo courtesy of ISA.
By Tiffany Montgomery
October 22, 2010 8:50 AM

I checked in with International Surfing Association President Fernando Aguerre this week in Peru, where he is overseeing the Billabong ISA World Surfing Games.

 

I asked him some questions about the competition, and what it means for the sport’s quest to make it to the Olympics.

 

(To see more photos and video of opening ceremony: www.billabongisaworldsurfinggames.com.)

 

ParadeWhy is this competition in Peru important to surfing?

Fernando Aguerre: This is like the Olympics of Surfing. Over 30 national surfing teams compete for the honor of representing their countries, not for prize money.

 

Also, it’s the only worldwide surfing contest where surfers from the smallest surfing nations get to compete against the top stars of the world. It brings the surfing tribe together like no other surfing event.

 

Describe what the opening ceremonies were like.

South AfricaFA: A big parade of over 30 national surfing teams, dressed in national uniforms, carrying their flags and very stoked about being there.

 

Sands of the World Ceremony is a total highlight: Every team sends a flag carrier and a selected athlete to pour one pound of sand from their country in a crystal box, signifying the union of the world in peace through surfing, an idea I first created in 1996, at the first World Surfing Games I organized as the newly elected president of the ISA.

 

 

How does this contest help surfing’s quest to be in the Olympics?

FA: By showing our ability to have one global, universal contest, in great waves, and show how cool and influential surfing the sport is, and to show the surfing lifestyle as well.

 

On page 2: Why Peru, supporting the industry, and vice-versa

 

 

Previous 1 2 Next

Articles You Might Have Missed