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Details on Industry Insight.
- Will Oversee Vans Brand Visual Identity in Retail, Wholesale and Trade Environments
Cypress, CA (September 13, 2010) – Vans President Kevin Bailey announced the appointment of Michael Hurst as Director of Environmental Design effective September 20. In this newly created position, Hurst will manage brand and product presentation and oversee all Vans visual merchandising in wholesale and retail as well as at Vans properties including offices, trade show booths and events. He will be charged with the critical task of bringing together all Vans visual efforts under a clear set of objectives and strategies so that Vans can extend its brand awareness and affinity globally with a consistent message.
Hurst comes to Vans with more than 20 years directing and creating visual programs that drive lasting brand experiences. Before joining Vans, Hurst led visual merchandising and store design for Fox Head, Inc, a leading action sports apparel maker. Prior to Fox, Hurst was principle and creative director at Starch Design for 12 years where he led projects for clients such as Circuit City. Hurst began his career in retail visual merchandising with Macy’s and JC Penney.
“Over the past few years, the team at Vans has done amazing work across the board in using visuals to communicate the Vans brand message and Michael’s hire is a progression of that excellent foundation,” said Bailey. “Michael brings a new and exciting skill set to the Vans marketing team with a best of breed store design background.”
Vans, the original action sports footwear and apparel company, is a brand of
VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 250 company owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices. Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.