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The SIMA Image Awards: Honoring the best of the surf industry in 2010

September 20, 2010 11:33 AM

- Awards ceremony makes its new home at House of Blues San Diego on January 13, 2011


Press Release:


ALISO VIEJO, Calif. (September 20, 2010) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the new venue and date for the next SIMA Image Awards ceremony, which will honor the best of the surf industry for 2010. The SIMA Image Awards ceremony will be held on Thursday, January 13, 2011 – the first night of the ASR trade show – at the House of Blues San Diego. This marks the first occasion of the awards ceremony coming stateside, following the announcement earlier this year that the awards were being moved out of their former home of San Jose Del Cabo, Mexico, during the annual Surf Summit conference.


“The SIMA Board of Directors is excited to bring the SIMA Image Awards stateside to San Diego, and especially during a time when our industry’s manufacturers, retailers and media will be together in the city for ASR,” said Doug Palladini, President of SIMA and Vice President of Marketing for Vans. “There are so many people involved with the products and brands nominated for SIMA Image Awards each year, from designers to sales reps, to marketing coordinators and retail shop staff. Our hope is that by bringing the SIMA Image Awards ceremony to a more accessible location that more people from more of our member brands and retail partners can be involved and join in the celebration of seeing the products they’ve worked countless hours on be honored in front of their peers and the media.”


SIMA will begin accepting entries for the SIMA Image Awards on September 27, 2010. All paid Regular and Board Builder category SIMA members will be invited to enter their brands and/or products at www.simaimageawards.com. The main SIMA contact at each paid Regular and Board Builder category SIMA member company will receive a username and password to access the secured entry form page where members can then easily submit entry materials for the SIMA Image Awards. The strict deadline for entries is October 22, 2010.


More information about the ceremony and how to access tickets will be available in the coming months. SIMA member brands and industry retail partners are encouraged to save the date, rally their teams and bring their cheering sections to what will be an exciting evening honoring excellence and innovation in the surf industry.


The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The SIMA Image Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognize fellow surf industry companies for their outstanding contributions to the surf industry.


The SIMA Image Awards features 15 award categories honoring the achievements of products, brands and retailers in 2010:


Product Awards

Accessory Product of the Year

Footwear Product of the Year

Surfboard Model of the Year

Wetsuit of the Year

Environmental Product of the Year


Men's Awards

Men's Marketing Campaign of the Year

Men's Apparel Brand of the Year

Men's Boardshort of the Year

Men’s Retailer of the Year


Women's Awards

Women's Marketing Campaign of the Year

Women's Apparel Brand of the Year

Women's Swim Brand of the Year

Women’s Retailer of the Year


Overall Awards

Breakthrough Brand of the Year

Breakthrough Retailer of the Year


A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at www.simaimageawards.com.


A Nominating Panel comprised of manufacturers and retailers will review all entries. Votes of the Nominating Panel will determine the five nominees in each category. Official nominees will be announced at the end of November, followed by final voting by all categories of SIMA member companies and the top 200 specialty retailers.


Visit www.simaimageawards.com for more information.


The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 21 years, SIMA's Environmental Fund has raised more than $5.4 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Liquid Nation Ball serves as the annual fundraising event for the SIMA Humanitarian Fund, and since 2004 has raised and donated more than $1.45 million to surf-related non-profit humanitarian organizations. For more information regarding SIMA, please visit www.sima.com. Follow SIMA at Twitter.com/SIMA_SURF.



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