CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."
STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.
Details on Industry Insight.
Solana Beach, Calif. – August 24, 2010 – American Wave Machines, Inc. (AWM), an innovator in artificial wave technology, announced that, for the first time, surfboards with fins have been ridden in a surf machine that includes a barreling standing wave.
The machine debuted at the Himlabadet Municipal Aquatic Sports and Spa Facility in Sundsvall, Sweden and is another first for AWM. The locals in Sundsvall came out in full-force to ride SurfStream at the opening day event, sponsored by Quiksilver™ and Red Bull.
The event featured a live demonstration of the newly patented barreling wave technology and patent pending adjustable gated stream delivery system. The installation of the 16’ x 4’ SurfStream (model 4016) paves the way for larger systems and establishes a value benchmark in the industry.
The modular system can be configured into four different waves; a wide wave, for beginner stand-up surf training; a left barrel; a right barrel; and a wide standing hydraulic jump wave.
As early adopters of innovative technology, Himlabadet has received positive responses from the riders.
“We rode the SurfStream® with a 4'2” twin fin and a 5'0” thruster. The riding was awesome,” said Per Öhman, a local Baltic Sea surfer from Sundsvall. “With the modular inserts, we can alternate between frontside and backside surfing in 82 degree water. We’re totally stoked to have a SurfStream® in our home town.”
“It’s been a great experience working with the team at Himlabadet and VinterTeknik to bring this SurfStream on-line. After a long development project, to finally see surfers, snowboarders and wakeboarders, surfing a man-made barreling wave, was fulfillment of a shared vision,” said Bruce McFarland, President of AWM. “We will be working with Himlabadet in the years to come on events, surf camps, contests, and new wave modules as they become available.”
About American Wave Machines, Inc.
American Wave Machines, Inc. (AWM) develops artificial wave technology for applications in the aquatics, amusement, and resort industries. Its patented SurfStream®, the world’s first standing wave machine, is a technology breakthrough that delivers authentic surf and wave riding capabilities. The company also offers PerfectSwell™ wave generators for wave pools and custom surf pool design and equipment for large surf pools. For more information, visit www.surfstream.com.