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Details on Industry Insight.
Santa Ana, Ca. (September 28th, 2010) Life Distribution LLC announces the hire of Christina Smith as the Girls National Sales Director. Christina is by no means—a stranger to the Split Girl brand; she originated the brand back in 1999 with the founding partners. Her drive, dedication and knowledge of the girls market helped to launch Split Girls into the success and highly desired brand it is currently known for.
As National Sales Director, Smith will supervise all domestic and international sales for Split Girl and Swim, work with key accounts, forecast and manage production/ inventory and expand distribution. Her first order of business is building a reliable rep team. Currently Split Girl is showcasing their Spring 2011 swimwear collection; a mix of coordinated tops and bottoms that all merchandise together by color and pattern. “The prints have been fantastic, as well as the T-back triangle top,” Smith said.
“Christina’s background as a rep, sales manager, merchandiser and most recently contemporary boutique owner combined with her eye for fashion and history of the brand made her the perfect candidate,” said original founder of Split and President of Life Distribution, David Patri.
“I love that Split Girl never positioned itself as a true action sports brand. It introduced a more girly-fashion inspired formula to the industry and has stayed true to that. This industry is starving for something fresh and I think they will get that with Split…It’s all about product,” Smith said.
Still mindful of its roots in swim and surf, the brand will again seek to be a presence in Surf shops and select retailers, while expanding its influence in the fashion boutique market. The Split Girl swim line will continue its universal success in all swimwear retailers. Split Girl Swim now under the care of Life Distribution will be available in Spring 2011 in the United States and Canada. The Split Girl apparel line will re-launch for Fall 2011 in the United States, Canada and Europe.
Split Girl headquarters:
3123 W. MacArthur, Santa Ana, Ca. 92704
Phone 714-975-5955 fax.714-975-5426
Split was founded in 1988 by design students in San Luis Obispo, Ca.. The original premise of the brand was to create something unique, without a focus on any particular sport. The brand was the first 'cross board sport' company, with a universal appeal, focused on 'living the lifestyle'. This lifestyle involved board sports, music, art and fashion influences.
In 1999 the Split Girl line was launched, with strong global distribution the brand became a major label for consumers in the mid 2000's. The label's identity remains focused on creating a distinct product and remaining a leader in the areas of innovation and creative expression.
About Life Distribution LLC:
Established in 2009 when it acquired the Ambiguous brand label, Life Distribution LLC is a creative-driven distribution company that incorporates music, art, fashion, sports and culture into its DNA. The company’s mission is to get back to the roots of apparel and design. Additionally, with strong relationships to quality manufacturers in China, the company offers valuable strength in wovens, walk shorts, jackets and denim. Keeping the company small and focused, Life Distribution LLC’s staff has years of experience, and can take ownership of their specialization, making for a tight knit, creative, family.
Based in the heart of Orange County, CA, in Santa Ana, Life Distribution LLC houses a skate facility, art studio and mural space. Offering an artist collective organization called 4A “Ambiguous Addicted Artists Association,” Life Distribution LLC supports and works closely with a variety of artists and photographers for various projects and limited edition releases.