Sponsors
Billabong ▲ +0.035 | PPR ▲ +0.20 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Snowboard industry vet Kyle Phillips named VP of sales for Mervin Manufacturing

By
September 08, 2010 9:49 AM

Press Release:

Seattle, WA (September 7, 2010) – Snowboard industry vet and former pro snowboarder, Kyle Phillips is suiting up for his new role as Mervin Manufacturing’s Vice President of Sales. Kyle will oversee sales for all Mervin brands and categories including Lib-Tech, Gnu and Roxy reporting to Mervin GM, Ryan Hollis.

“Kyle knows all of our brands inside and out. He understands how retail works on every level. But, most of all Kyle’s a rider who can take shops and reps out in an conditions or any terrain and show them a great time,” says Ryan Hollis, GM of Mervin.

The Northwest-native has been with Mervin for five years as the company’s Northwest Sales Rep. During that time he tripled sales, while working with Mervin’s product crew to develop new categories at the Sequim, WA factory. In addition to sales, Kyle will manage retail marketing including point of purchase and trade shows. While his main focus will be the Americas, he will work closely with global partners and distributors. Beyond snowboards, Kyle will also be working with to expand skate, binding and NAS sales.

“We’ve spent the last 25 years coming up with all sorts of ideas and naming them ridiculous things, now we’re entrusting Kyle with talking retailers into buying them,” says Pete Saari, VP of Marketing at Mervin. “Luckily after riding for nearly as long as we’ve been making boards he’s ready to give up all the fame and glory to join us suits.”

Kyle’s worked almost every job in the snowboard industry including digging and coaching at Mt. Hood to a retail buyer and a pro rider. On the company side, he’s managed a warehouse, worked at a factory and acted in all capacities of sales.

“As a snowboarder who grew up riding in the NW, it’s an honor to work with the crew at Mervin,” says Kyle Phillips, VP of Sales at Mervin. “Mervin has lead the industry in innovations for many years, builds environMentally friendly snowboards and skateboards here in the US, and has the best team of athletes and employees.”

The 34-year-old’s yelled “dropping” at the top of the US Open halfpipe for the first time when Kass was still a Jersey local. He’s been racing boardercross gates, including an am win at the Baker Banked Slalom in 2001, since the days when Rice sipped hot cocoa in the base lodge between runs. Most recently he’s been taunting coworkers with his Holy Oly Industry Ripper award. Kyle starts this week.

Hit him up for stickers at kyle.phillips@mervin.com

Mervin Manufacturing is the leading designer and manufacturer of snowboarding and skateboarding products built at the world’s most environMENTAL snowboard factory by people who ride them. Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard company has moved production to China or offshore, Mervin is the longest running and last major snowboard factory in the USA. Based out of Carlsbord, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing.


Articles You Might Have Missed