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Details on Industry Insight.
Burr Ridge, Ill. – September 13, 2010 – Nike 6.0, the action sports division of Nike, has signed on as the new event title sponsor of the Winter Dew Tour’s season-opener, the Nike 6.0 Open. The event will be hosted at Breckenridge Ski Resort December 16 – 19, 2010, where the best snowboard and freeski athletes will compete on the Resort’s newly-elevated 22-foot superpipe.
Furthering the brand’s support of all things snow and freeski, Nike 6.0 has just welcomed pro snowboarder, Mason Aguirre, to their newly launched outerwear line. Aguirre won the final snowboard superpipe event of the Winter Dew Tour’s inaugural season, placing him in 4th overall in the 2008-09 rankings.
“I’m stoked to be a part of the Nike 6.0 team and to have such a great brand backing me,” said Aguirre. “It will be awesome to start off the Winter Dew Tour season with a Nike 6.0-sponsored event and the fact that Breck is going to a 22-foot pipe will make the contest that much better.”
“Entering its third season, the Winter Dew Tour has established itself as a strong platform for growing winter action sports at all levels,” said Chris Prybylo, General Manager of the Winter Dew Tour. “Having an esteemed brand like Nike 6.0 extend their relationship with us to event title sponsor demonstrates the strength of the property and their brand’s shared commitment to this industry.”
Nike 6.0 originally signed on as an associate-level partner for the 2008-09 and 2009-10 Winter Dew Tour seasons. As event title sponsor, Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual apparel, and outerwear categories. Nike 6.0 will also receive fully integrated marketing benefits, including television ads on NBC and USA Network, online and on-site exposure as well as inclusion in the Tour’s multi-million dollar marketing campaign.
The complete 2010-11 Winter Dew Tour schedule is as follows:
Nike 6.0 Open Dec. 16-19 Breckenridge Ski Resort – Breckenridge, Colo.
Winter Dew Tour Killington Jan. 20-23 Killington Resort – Killington, Vt.
Toyota Championships Feb. 10-13 Snowbasin Resort – Ogden, Utah
Entering its third season, the top athletes in the world will take part in the 2010-11 Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at the Toyota Championship at Snowbasin Resort in Ogden, Utah. The 2009-10 Dew Cup champions include Andreas Hatveit (Freeski Slopestyle), Jossi Wells(Freeski Superpipe), Jamie Anderson (Women’s Snowboard Slopestyle), Sage Kotsenburg (Men’s Snowboard Slopestyle), Kaitlyn Farrington (Women’s Snowboard Superpipe), JJ Thomas (Men’s Snowboard Superpipe).
The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, moto, BMX, wake and freeski. Their unlimited potential and contagious energy deliver the future through performance and lifestyle. http://www.nike.com/nikeos/p/nke6/language_tunnel/
Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia and Extreme Channel. Current Winter Dew Tour partners include Mountain Dew, Toyota, Nike 6.0, Verizon, MATADOR Beef Jerky, Power Bar, Paul Mitchell, Ball Park and National Guard. For more information, visit http://www.allisports.com/.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at http://www.allisports.com/.
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.