Sponsors
Billabong ▼ 0.000 | PPR ▲ +2.20 | American Apparel ▲ +0.015 | The Buckle ▲ +0.19 | Columbia ▲ +0.65 | Deckers Outdoor ▲ +0.47 | Dicks ▲ +0.96 | Foot Locker ▲ +0.56 | Genesco ▲ +0.46 | Iconix Brand Group ▼ -0.10 | Jarden Corp ▲ +0.31 | Nordstrom ▲ +0.95 | Luxottica ▲ +0.61 | Nike ▲ +1.49 | Pacific Sunwear ▼ -0.03 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.16 | VF Corp ▲ +1.12 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.08 | Macys ▲ +1.38 | Tillys ▼ -0.10 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

IASC and BRA collaborate on Local Skateshop Day

By
September 20, 2010 12:40 PM

Press release:

 

- Celebration for specialty skateboard retailers to take place on October 9-10, 2010

 

RANCHO SANTA MARGARITA, California and WILMINGTON, North Carolina, September 16, 2010 – The International Association of Skateboard Companies (IASC) and the Board Retailers Association (BRA) have teamed up to create an annual manufacturer-driven retail holiday for core skate shops on October 9-10th, 2010. In its first year, Local Skateshop Day is an industry-wide, collaborative effort designed to increase sales and retail traffic for specialty skate shops across the country. Local Skateshop Day encourages manufacturers to focus their attention on the front lines of their distribution, the core skateboard retailer.

 

“Skate shops have always been essential to the heart, soul and spirit of skateboarding." Says Don Brown, IASC Chairman. "By creating ‘Local Skateshop Day’ skateboarding, as a whole, can focus on driving awareness, energy, support and friendship to our family on the front lines- the core retailer. It's essential that we do whatever it takes to support these shops in order to keep the true passion and creativity of skateboarding alive."

 

Manufacturers will team up with local skate shops to host sponsored events, promos, demos, limited product releases, discount programs and more; all of which are designed to support core shops, staff and most importantly, increase skate related retail sales.

 

“As a specialty skate retailer, I appreciate the effort by IASC and its member companies to create a consumer focused ‘holiday’ designed to drive sales to local skate shops during the lull between the back-to-school and holiday seasons. As Chairman of the Skate Committee for BRA, we are stoked to be partnering with IASC and skate manufactures on a joint initiative designed to support the grassroots retailers that are the backbone of the industry,” said George Leichtweis, Owner Modern Skate & Surf.

 

For more information on Local Skateshop Day and ways that you can get your company or skate retail shop involved, look for your Local Skateshop Day event kit in the mail or visit www.skateboardiasc.org or www.boardretailers.org.

 

About IASC

The International Association of Skateboard Companies (IASC), the non-profit trade organization that represents the united voice of the skateboard industry, was founded in 1994. In 2003, IASC was restructured into the organization that founded Go Skateboarding Day. Driven by skate industry leaders, IASC strives to promote skateboarding, increase participation educate and save members money. For further information, please visit www.skateboardiasc.org.

 

About BRA

The Board Retailers Association (BRA) is a non-profit trade association representing almost 3,000 action sport storefronts across the country. The association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. BRA also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. For a complete explanation and description of Retail Member benefits, visit www.boardretailers.org

 


More on: BRA, IASC

Articles You Might Have Missed