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Industry Insight

SIMA: Sponsorship opportunities now available for Waterman's Weekend, Aug. 14-15.
ROTH CAPITAL PARTNERS: CEO Byron Roth, athletes including Amy Purdy to be honored by Challenged Athletes Foundation.

Details on Industry Insight.


Tiffany Montgomery
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How New Balance approaches skate and snow markets

By Shelby Stanger
September 17, 2010 8:55 AM

An interview with New Balance's Jeremy Davis about how the iconic running shoe brand is approaching the action sports market and some important retailers it is working with.

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