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MCLEAN, Va. (Sept. 23, 2010) - From January 27-30, 2011, the snow sports industry will take over downtown Denver to celebrate their passion for all things snow.
The 2011 SIA Snow Show will once again celebrate the industry and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties.
Attendees conduct business that can only happen at the Show – viewing full color-lines and major trends for winter 2011.12, meeting with key principals, and networking with industry leaders face-to-face.
"I see the SIA Snow Show as a gathering of the tribe. It's a place to run into tons of friends, old and new, see all the latest gear, explore new lines, and formulate our plan for the next snow year," said Benny Pellegrino, owner of Milosport in Orem, UT.
After last year's successful inaugural On-Snow Demo, the Show will again be followed by the On-Snow Demo and Ski-Ride Fest, on January 31 and February 1, at Winter Park Resort and Devil's Thumb Ranch.
The international two-day event will again be filled with demos, parties, races, demos, and catching up with industry friends. The Demo will be held in conjunction with the WWSRA (Western Winter Sports Representatives Association) Rocky Mountain Demo, which has extensive experience in hosting on-snow demos for reps and retailers in the active sports industry.
New this year, WWSRA will be adding an extra day to the demo, February 2, to further accommodate the reps and retailers in the Rocky Mountain Region. SIA is also working with CCSAA (Cross Country Ski Areas Association) for the Nordic portion of the demo.
The Snow Show and Demo are produced by SnowSports Industries America (SIA), a not-for-profit, member-owned trade association, whereby competing on-snow product suppliers, retailers and sales reps magnify their power, by working together, for the development of the on-snow sports industry.
"Our first year in Denver was such a great experience for everyone in the industry – we're really excited to be implementing our plans for the 2011 Snow Show," said David Ingemie, SIA President. "There's going to be some new events plus a few surprises we'll be announcing in the upcoming months," added Ingemie.
On page 2: Registration information, schedule of events