MOSS ADAMS CAPITAL: Apparel and foowear market monitor highlights notable deals, stock prices and results.
Details on Industry Insight.
Not long ago, skaters used to make their own skate obstacles and mini ramps from good old fashion plywood and a set of nails. Over the last few years, some companies have created premade ramps, saving parents a lot of time and sawdust.
Element Skateboards is taking that concept to a new level, designing premade ramps and skateable obstacles from fun boxes and rainbow rails to launch ramps and pole jams. All designs are weatherproof, foldable, interlocking and portable. The project, called Drop Spot, is a partnership between Element and the portable skate ramp company, Freshpark.
At the Crossroads trade show in San Diego, there was a lot of buzz surrounding the Drop Spot Skate Obstacles. In fact, the area where the obstacles were placed was constantly flooded with young kids testing them out.
Active.com buyer Tyson Boretz said the new Drop Spot obstacles are selling extremely well on the company’s website.
“Kids are so stoked to have a piece of park in their driveways. We’ve already sold a lot of products so far,” he said.
Besides kids, there were also some older professionals pretty excited about some of the obstacles, specifically the pole jam. “In my whole career of being a pro skater, I maybe came across seven pole jams in my career,” said Element former pro skater and inside sales rep, Colt Cannon. “They are normally made when you take a rental car and back it into a pole…so we are saving kids on increased insurance,” he added with a laugh.
After Crossroads, I had the chance to talk to Element Founder and President Johnny Schillereff in more depth about the new products.
See Page 2 for our interview with Johnny