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Details on Industry Insight.
BURLINGTON, VT (September 27, 2010) Today, riders around the world can get in The Liftline at www.theliftline.tv, the newest and most comprehensive source for Burton team news and video. The Liftline is a brand new online forum for snowboarders to connect with Burton pro riders on a whole other level, through a constant stream of new team video and editorial content.
“We thought about doing another movie, but it felt like a steady flow of fresh content might be a better way to go,” says Jake Burton, Founder and CEO of Burton Snowboards. “The intent of The Liftline is to keep riders current on what our team is up to on a continuous basis. I’m sure there will be a learning curve, but it feels like a solid direction.”
To cover all the best action and latest news from the Burton team, The Liftline features six different shows that will be updated as the happenings happen. Here’s a quick look at the shows featured on www.theliftline.tv:
Snow Porn: Traditional snowboard action footage
The Big Picture: A behind-the-scenes look at team photo shoots
Bangers & Mash: Bails, crashes, falls – what it really takes to get video parts
Wild on B: Traditional DVD-extra style content
Ad to Fakie: Burton commercials
Time Travel: Real-time unedited clips
The Liftline will also feature unique editorial stories, random facts, competition results, interviews and giveaways throughout the season – all focused on the Burton team. In addition, feeds from Burton pro riders’ Twitter and Facebook pages along with RSS feeds from key snowboard news sites will also live here.
To get in the game, head to www.theliftline.tv and see for yourself. Welcome to The Liftline.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.