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Details on Industry Insight.
BURLINGTON, VT & NEW YORK, NY (September 1, 2010) — Burton Snowboards has teamed up with iconic music lifestyle brand Marley & Co. to create an all new, limited edition snowboard, available starting this month. Called the Whammy Bar Marley, the board is part of Burton’s Restricted collection, a special assortment of outerwear and hardgoods that can only be found at select authorized retailers.
Key features of the new Whammy Bar Marley board include a simulated wood-grain topsheet layered with a series of classic photos from Bob Marley’s family archives. The images reflect his love for family, music and life. In addition, the base of the board features a powerful graphic showcasing the traditional Lion of Judah integrated with the colors of the Rasta flag and Burton branding.
“It was a natural fit to work with Burton on the Bob Marley snowboard collection,” says Rohan Marley. “Like my father, they are pioneers in their field and celebrate life’s endless possibilities.”
“Snowboarders around the world are some of Bob Marley’s most dedicated fans,” added Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “So we were honored to work with Marley & Co. on this project. With the help of the Marley family, we chose iconic images from Bob Marley’s life for the board graphic, to pay tribute to his legacy, music and lifestyle. The history and heritage of both Burton and Bob Marley definitely come to life in this board.”
Burton’s Whammy Bar Marley is an all-new snowboard for the 2010/2011 season that has a smooth, catch-free feel for plenty of fun times all over the mountain. The Whammy Bar Marley is available in four sizes and retails for $399.95.
For more info about this board or any other Burton products, head to your local snowboard shop, a Burton flagship store or burton.com.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com <http://www.burton.com/> .
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About Marley & Co.
Marley & Co. is a lifestyle branding company offering unique partnerships with leading manufacturers and retailers worldwide to create branded products in categories such as footwear, apparel, consumer electronics, personal care, home and outdoor, food and beverage and action sports. Brands including "Tuff Gong," "Catch A Fire", "One Love", "Three Little Birds," “Marley Coffee,” “The House of Marley,” and "Relics of Antiquity" all represent the association of the legendary musician Bob Marley. For further information, please visit www.marleyandco.com