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Bonnier redesigns brand - WakeBoarding magazine transitions into TransWorld WAKEBOARDING

Bonnier redesigns brand -
By
September 09, 2010 3:36 PM

Press Release:

 

Winter Park, Fla. - Bonnier Corp. has announced it is relaunching its 18-year-old WakeBoarding magazine brand as TransWorld WAKEBOARDING, which will join the company’s other TransWorld titles. As part of the transition, TransWorld WAKEBOARDING will sport a fresh redesign mirroring the clean, progressive look of the TransWorld brands.

 

TransWorld has been a trusted leader in the action-sports arena for 27 years, which makes WakeBoarding’s integration into TransWorld Media a major milestone for the brand, as well as the sport in general. TransWorld is known for its excellence in the action-sports arena. Bonnier’s other TransWorld titles include TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Ride BMX and TransWorld Motocross.

 

“Becoming part of TransWorld will strengthen our brand recognition and bring even more attention to our sport and our industry. It opens the door for us to offer more integrated programs to our partners across the entire action-sports market,” says Matt Hickman, director of brand strategy for TransWorld WAKEBOARDING.

 

The integration will also include the extension of wakeboardingmag.com into the transworld.net network, which will expand TransWorld WAKEBOARDING’s reach to a larger online audience.

 

In addition, the magazine will get a revamped redesign. The launch of TransWorld WAKEBOARDING will debut a progressive new logo, larger format and higher-quality paper, which will help deliver a revised flow and pacing to create more value for the magazine’s audience and partners. The magazine will also implement new departments that are a signature of the TransWorld franchise including Check Out and Last Words.

 

“Readers will see a higher-quality magazine — bigger in size with better paper that gives our photos a sharper look with richer colors,” says editor Kevin Michael. “Plus the tie-in to TransWorld gives the sport so many opportunities. We're ready to take wakeboarding to new heights.”

 

With the integration of the WakeBoarding brand into TransWorld, the sport now will also be covered in TransWorld Business, a trade magazine showcasing information direct from the industry’s top experts, point-of-sale retail data, information about the various sports and athletes, and more.

 

Bonnier Corp. (http://www.bonniercorp.com/) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (http://www.bonnier.com/), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries. 

 


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