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Details on Industry Insight.
FOR IMMEDIATE RELEASE: Solana Beach, California – August 27, 2010 – For the past three years, Rerip has presented "The Future of Surfing," designed to advance sustainability in surfing while giving back to the community. While working closely with leaders in the local green movement, the event has highlighted evolving ideas and environmentally focused practices in the surf industry and convergence opportunities with additional industries. Co-hosted by the City of Solana Beach, Rerip is pleased to announce its 4th annual “Future of Surfing” will be held from 11a.m. to 3 p.m. on Saturday, September 25, 2010 at Fletcher Cove Park. The event will again benefit the Solana Beach Junior Lifeguard Program.
All attendees who donate a used but rideable surfboard receive a coupon valid for product from event sponsors. Coupons are redeemable at vendor booths for surf blanks, art, shoes, clothing, gear, and other products. Donated boards will be resold at the event with proceeds benefiting the Solana Beach Junior Lifeguard Program. Local musicians, shapers, artists, vendors and environmentally minded organizations help make the day a true community event. There will be live music from Sezio, local artist Wade Koniakowsky will be painting live, and graduate students from UC Berkeley will be presenting recent research findings related to surf industry sustainability.
"We've been able to grow this event year after year and 2010 is shaping up to be the best yet", said Lisa Carpenter, Rerip co-founder. "As we convert to non-profit status, we have solidified our mission to advance sustainability in the surf industry with a focus on reducing waste, reusing boards and community outreach programs - Reduce, Reuse and Reride. By attending "The Future of Surfing" people show their support for action and addressing crucial issues in the sustainable surf movement."
Rerip started as a website for people to buy and sell used surf, snow and skate gear. Today, they are working towards creating accountability, measurability, and sustainability in the surf industry by providing the best means for reselling equipment, spearheading Cradle-to-Cradle practices, and giving back to the community through education and fundraising. The goal is to keep boards out of landfills while finding new ways to reduce waste and harmful practices.