Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Swim update from Reef, LSpace, Puma, Rampage

By Magda Liszewska
August 26, 2010 6:00 AM

The cooler Southern California summer presented swimwear companies with an additional challenge this year. Shop-eat-surf caught up with a few brands at ASR in San Diego to see if they were impacted and what they have in store for spring 2011.

Reef Swim

For Spring 2011, Reef is going with jungle themes, and is adorning pieces with beads, metallics, grading details and tribal prints.

The company is also introducing new silhouettes, including a sports bra that ties in the back and skimpier brief bottoms.

Reef swimReef Swim Vice President and National Sales Manager Tandi South said the new styles have received good feedback at the trade show in Miami, where Reef set up at a hotel penthouse rather than a booth at the convention center.

The company picked up a few new accounts, but South didn’t want to jinx anything by getting into the details.

“We have some very exciting new prospects in the works,” she said.

She did reveal that the company recently picked up a new account, Maui Clothing Company, in Hawaii.

South said she expects the majority of spring orders to come in within the next few weeks.

“We are projecting some nice growth,” she said adding that buyers are more eager to shop comparing to last year.

On page 2: Reef's marketing, lower price points

 

Previous 1 2 3 Next

Articles You Might Have Missed