Sponsors
Billabong ▼ -0.020 | PPR ▲ +1.35 | American Apparel ▼ -0.029 | The Buckle ▲ +0.01 | Columbia ▲ +0.06 | Deckers Outdoor ▲ +2.55 | Dicks ▲ +0.12 | Foot Locker ▲ +0.18 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.01 | Jarden Corp ▲ +0.85 | Nordstrom ▲ +1.03 | Luxottica ▲ +1.64 | Nike ▲ +1.05 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.35 | Quiksilver ▲ +0.07 | Zumiez ▲ +0.81 | Macys ▲ +0.45 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Swim update from Reef, LSpace, Puma, Rampage

By Magda Liszewska
August 26, 2010 6:00 AM

The cooler Southern California summer presented swimwear companies with an additional challenge this year. Shop-eat-surf caught up with a few brands at ASR in San Diego to see if they were impacted and what they have in store for spring 2011.

Reef Swim

For Spring 2011, Reef is going with jungle themes, and is adorning pieces with beads, metallics, grading details and tribal prints.

The company is also introducing new silhouettes, including a sports bra that ties in the back and skimpier brief bottoms.

Reef swimReef Swim Vice President and National Sales Manager Tandi South said the new styles have received good feedback at the trade show in Miami, where Reef set up at a hotel penthouse rather than a booth at the convention center.

The company picked up a few new accounts, but South didn’t want to jinx anything by getting into the details.

“We have some very exciting new prospects in the works,” she said.

She did reveal that the company recently picked up a new account, Maui Clothing Company, in Hawaii.

South said she expects the majority of spring orders to come in within the next few weeks.

“We are projecting some nice growth,” she said adding that buyers are more eager to shop comparing to last year.

On page 2: Reef's marketing, lower price points

 

Previous 1 2 3 Next

Articles You Might Have Missed