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Industry Insight

AGENDA: Last chance to register before July 8-9 show.
ISPO: Shanghai trade show runs July 2 - 4.

Details on Industry Insight.

Tiffany Montgomery
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SIMA New Media Boot Camp registration now open

August 31, 2010 3:40 PM

Press Release:

ALISO VIEJO, Calif. (August 31, 2010) – Registration is now open for New Media Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA).

The event will be held on Wednesday, September 22, 2010, at the Ocean Institute in Dana Point, Calif. The half-day event will run from 8:30 a.m. to noon and features a group breakfast, three educational sessions and valuable networking time.

All levels of employees from any department who would benefit from the panel discussions, seminars and industry networking time are highly encouraged to report for duty!

SIMA"Marketing your brand today without a solid understanding of the interactive space is like surfing on an ironing board," says Doug Palladini, SIMA President and Vans' VP of Marketing.

"You're sort of doing it, but not really using the right equipment. You have to ask yourself what could possibly be more important than getting the latest thinking on the Web, social media, and all things digital."

The first panel discussion of the morning, Media vs. New Media: Tracking the Transition, will showcase a discussion with the surf industry’s leading media experts on the transition to new media, its benefits and advantages, and specific learnings from the interactive endeavors of these media outlets.

Moderated by Palladini, the panelists will include: Rob Campbell / Editorial Director, TransWorld Media; Norb Garrett / Senior Vice President, Group Publisher, ASG; Ross Garrett / Director of Operations and Development, The Surfer’s Journal; Gene Pao / Vice President of New Media and International Development, FUEL TV; and Jonno Wells / CEO, Surfline.

Following the surf industry media experts, the Boot Camp will transition into a seminar aiming to help you take better advantage of one of the most powerful interactive tools available to your business. Beth Greve / West Coast Sales Manager, Google, will share her tips and examples in a presentation titled, Getting the Most Out of Search.

Attendees will learn how to make the power of Google work best for their business – from basic keyword search, to display advertising to online video. Greve will also present what tactics other companies are using to get the most out of Google in their interactive marketing efforts.

New Media Boot Camp will conclude with a panel discussion titled Case Studies: Best Practices in Interactive Marketing.

Several surf brand representatives will present brief case studies that take a look at innovative and successful interactive marketing initiatives via new media. Moderated by Sean Smith / Executive Director, SIMA, the panelists will include: Brett Barlow / Director of Interactive Marketing, Skullcandy; Nikki Scoggins / Direct to Consumer Communications Manager, Vans; and more.

Registration for New Media Boot Camp is now open and the deadline to register is September 15, 2010.

Registration materials can be found at www.sima.com/bootcamp.aspx. Pricing includes breakfast, three educational sessions and is $175 for SIMA members and $275 for non-SIMA members. Space is limited and on a first-come-first-served basis, with first priority given to SIMA members.

There will be no refunds after September 15, 2010. For questions please contact Shannon Park, SIMA Event Manager, at shannon@sima.com or 949.366.1164 x2.

In its third year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations.

The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. The next Boot Camp will be Industry Boot Camp presented by both SIMA and the Board Retailers Association (BRA). Industry Boot Camp will take place on November 8 – 9, at the Hyatt Regency in Huntington Beach, Calif.

Visit http://www.sima.com/for more information and registration materials as they become available.

About SIMA

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research.

In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 21 years, SIMA's Environmental Fund has raised more than $5.4 million for environmental groups seeking to protect the world's oceans, beaches and waves.

The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. For more information on SIMA, please visit http://www.sima.com/. Follow us at Twitter.com/SIMA_SURF.

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