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Details on Industry Insight.
Quiksilver is ramping up its “off the coast” capabilities by launching a mountain division and by hiring a former top Burton executive to run it, according to an announcement sent to Quiksilver employees.
Mike Nusenow, who just left Burton as the senior vice president of global marketing, is the new SVP and General Manager, Mountain Division. He will report to Quiksilver Americas President Craig Stevenson.
“While our Company logo clearly reflects the ‘mountain and the wave,’ we have not yet fully leveraged our ‘off the coast’ capabilities,” Craig said in the memo.
One of Mike’s jobs, according to the memo, will be to identity, plan and develop market strategies for new products and categories, such as:
He will also be responsible for the existing snow businesses, including DC snowboard boots and apparel, Lib Tech and Gnu snowboards and technical apparel, Roxy snowboards, boots, bindings and apparel, and Quiksilver snow apparel.
Mike starts his new job in mid-August.