Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Quik snags key Burton employee, makes big snow plans

Quik snags key Burton
By Tiffany Montgomery
August 02, 2010 5:46 AM

Quiksilver is ramping up its “off the coast” capabilities by launching a mountain division and by hiring a former top Burton executive to run it, according to an announcement sent to Quiksilver employees.

Mike Nusenow, who just left Burton as the senior vice president of global marketing, is the new SVP and General Manager, Mountain Division. He will report to Quiksilver Americas President Craig Stevenson.

“While our Company logo clearly reflects the ‘mountain and the wave,’ we have not yet fully leveraged our ‘off the coast’ capabilities,” Craig said in the memo.

One of Mike’s jobs, according to the memo, will be to identity, plan and develop market strategies for new products and categories, such as:

  • Male and female non-technical apparel
  • Accessories, helmets, goggles
  • Bindings
  • Licensed and/or company-owned mountain concept stores.

He will also be responsible for the existing snow businesses, including DC snowboard boots and apparel, Lib Tech and Gnu snowboards and technical apparel, Roxy snowboards, boots, bindings and apparel, and Quiksilver snow apparel.

Mike starts his new job in mid-August.

 

 


Articles You Might Have Missed