Sponsors
Billabong ▼ -0.020 | PPR ▲ +1.35 | American Apparel ▼ -0.029 | The Buckle ▲ +0.01 | Columbia ▲ +0.06 | Deckers Outdoor ▲ +2.55 | Dicks ▲ +0.12 | Foot Locker ▲ +0.18 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.01 | Jarden Corp ▲ +0.85 | Nordstrom ▲ +1.03 | Luxottica ▲ +1.64 | Nike ▲ +1.05 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.35 | Quiksilver ▲ +0.07 | Zumiez ▲ +0.81 | Macys ▲ +0.45 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

FSG LAWYERS: On creative workspace office pros & cons. SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Podium partner on Billabong distribution deal

By Shelby Stanger
August 16, 2010 9:21 AM

Billabong will be distributing Podium Distribution brands in Australia and at Billabong-owned stores including the nine-store retail chain, Amazon, in New Zealand.

I caught up with Podium Distribution VP Mike Dunlap, to find out more about the company’s new distribution strategy “Down Under.”

Dunlap said over the past several years the retail landscape in Australia has changed.

He said larger distributors like Billabong have had an advantage over smaller distributors, and that Podium has not been able to maximize sales to its full potential.

“Being part of Billabong’s portfolio of brands will afford us the opportunity to leverage their distribution channels and eventually get us more shelf space,” he added.

Dunlap said his previous distributor in Australia and New Zealand did an excellent job marketing the Podium brands there as well as establishing a strong brand position for them.

However, Billabong has strong financing and retail expertise in the country where it was founded. Dunlap said the move will help take the Podium brands to a new level in Australia.

For Billabong, adding DVS and Lakai will strengthen its footwear portfolio, and compliment its own brand, Kustom, which makes men’s and girls surf-influenced closed-toe shoes and sandals.

There will be a short transition period until Billabong fully takes over in the territory for Podium.

In New Zealand, Billabong will distribute DVS and Matix in its own Billabong retail stores, including Amazon. However, Podium’s current distributor will still be responsible for distribution of DVS, Lakai and Matix to all other existing retailers in New Zealand.

As for signing on with Billabong in other territories outside of Australia and New Zealand, Dunlap said he is taking things one-step at a time.

“As other opportunities arise that make sense for everyone involved, we would definitely consider it.”

 

 

 


Articles You Might Have Missed