Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.10 | American Apparel ▲ +0.019 | The Buckle ▼ -0.60 | Columbia ▲ +0.21 | Deckers Outdoor ▼ -0.15 | Dicks ▼ -0.74 | Foot Locker ▼ -0.81 | Genesco ▲ +0.03 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ -0.65 | Nordstrom ▼ -0.73 | Luxottica ▼ -0.48 | Nike ▲ +0.34 | Pacific Sunwear ▼ -0.16 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.20 | VF Corp ▼ -0.19 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.22 | Macys ▼ -1.46 | Tillys ▲ +0.12 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

TAYLOR DIGITAL: Google's algorithm change April 21 will favor mobile sites.
SURFRIDER: Update: Trestles saved, again.
ROTH CAPITAL PARTNERS: 6 consumer sector take-aways from investor conference.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Podium partner on Billabong distribution deal

By Shelby Stanger
August 16, 2010 9:21 AM

Billabong will be distributing Podium Distribution brands in Australia and at Billabong-owned stores including the nine-store retail chain, Amazon, in New Zealand.

I caught up with Podium Distribution VP Mike Dunlap, to find out more about the company’s new distribution strategy “Down Under.”

Dunlap said over the past several years the retail landscape in Australia has changed.

He said larger distributors like Billabong have had an advantage over smaller distributors, and that Podium has not been able to maximize sales to its full potential.

“Being part of Billabong’s portfolio of brands will afford us the opportunity to leverage their distribution channels and eventually get us more shelf space,” he added.

Dunlap said his previous distributor in Australia and New Zealand did an excellent job marketing the Podium brands there as well as establishing a strong brand position for them.

However, Billabong has strong financing and retail expertise in the country where it was founded. Dunlap said the move will help take the Podium brands to a new level in Australia.

For Billabong, adding DVS and Lakai will strengthen its footwear portfolio, and compliment its own brand, Kustom, which makes men’s and girls surf-influenced closed-toe shoes and sandals.

There will be a short transition period until Billabong fully takes over in the territory for Podium.

In New Zealand, Billabong will distribute DVS and Matix in its own Billabong retail stores, including Amazon. However, Podium’s current distributor will still be responsible for distribution of DVS, Lakai and Matix to all other existing retailers in New Zealand.

As for signing on with Billabong in other territories outside of Australia and New Zealand, Dunlap said he is taking things one-step at a time.

“As other opportunities arise that make sense for everyone involved, we would definitely consider it.”

 

 

 


Articles You Might Have Missed