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► News from other sources
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Inc. Magazine: "The Way I Work: Yvon Choinard"
OC Weekly: Profile of Pelle Klein, founder of skate startup Costa Misery
NYT: Profile of PPR CEO Francois-Henri Pinault
NYT: Obama picks REI CEO to lead Interior Department
► Industry Insight
Grain Surfboard Building Class at SHACC Jul. 31-Aug. 3
HDX Hydration Mix Chooses Qliktag Mobile Marketing Platform
► Readers Say
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- By Ted Li, VP of North America, OakleyThe most up-to-date information
“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."
- By Richard Woolcott, CEO and Founder, VolcomPhotos from ASR, Class
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August 16, 2010 12:40 PM
ASR had four major events rolled up into one big event - ASR, Class, Crossroads and Sacred Craft.
On Friday, the atmosphere at ASR seemed positive and the show was pretty busy, especially in comparison to the last show in February. Many brands had personalized the ready-made booths, which gave the floor some personality, even though many opted to leave their big branding booths in the warehouses again.
The show included many events, including skate contests, a fashion show, and a press conference about the junior's market.
Saturday was not quite as busy, however, though Sacred Craft, which was open to the public had a good turnout.
Here are some photos from the show floor. We'll have lots of brand updates and interviews with executives to come.
Click here to read our reports from Sacred Craft and Crossroads.
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