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OC Industry vets launch surf and beach culture publication Ghetto Juice Magazine

August 04, 2010 7:19 PM

Ghetto Juice Magazine Premieres August 6 During The 2010 U.S. Open Of Surfing in Huntington Beach

Newport Beach, CA. (August 4, 2010) – Industry surf veterans Skip Snead (former Editor of Surfing Magazine and creator of the surfing “Airshow”) and Joe McElroy (former VP of Global Branding of Hurley) will release the highly anticipated first issue of Ghetto Juice Magazine during the U.S. Open of Surfing in Huntington Beach.

The rootsy surf and beach culture publication is the official voice of Orange County surfing and beyond, the surfers and the lifestyle that has evolved from this area. These influences have shaped the global surf sector.

"We felt it was time to bring back a free local magazine that surfers could relate to, with content exclusive to their spots, their surfers, and their stories,” founding Editor Skip Snead explains.

“The 'free with purchase' concept is to encourage surfers to support their local surf shops, to buy that bar of wax and grab the latest copy of Ghetto Juice and to spend less time searching the computer for local surf content and more time experimenting with surfboards and hitting the road looking for new places to surf," he continued.

“We wanted Ghetto Juice Magazine to have a different vibe and feeling than all the other surf pubs out there by photo treatments, typography and creative layouts,” claims Creative Director, Joe McElroy.

The full-color 52-page issue is a collective collaboration of many note-worthy surf industry leaders, from publishers, writers, editors, photographers and professional surfers.

The premier issues features content from some of the world’s most famous names in surf journalism, including surfing’s first World Champion and SIMA Chairman Peter “PT” Townend, Water Magazine founder Steve Zeldin, surf writer Nick Carroll, world renowned surf photographer Aaron Chang, and ace Surfline photographers Tom Cozad, Joe Foster and John Salanoa from OrangeCounty.com.

The anticipation surrounding Ghetto Juice Magazine has Orange County’s surf communities frothing for their local surf fix.

“Ghetto Juice is fresh, it’s great to have an authentic platform for the talent coming out of our neighborhood,” states Dean Bradley of Atwater Collection.

“With the joined forces behind Ghetto Juice, I'm sure it will be an awesome approach to the otherwise tame world of surf media,” says Troy Eckert of Volcom. “We are stoked to be a part of it and can't wait to check it out.”

For more information on Ghetto Juice Magazine visit www.ghettojuicemagazine.com.

About Ghetto Juice Magazine

Ghetto Juice Magazine was created in 2010 by the joined forces of Skip Snead (the former Editor of Surfing Magazine) and Joe McElroy (former Art Director of SURFER Magazine and VP of Global Branding of Hurley) and is the official voice for Orange County surfing and its impact on the world of surfing.

The word ‘ghetto’ refers to where the magazine was created (in the infamous Newport 'Ghetto' in Newport Beach, CA near 54th street).

The Juice is the surf itself that pounds the sand just a few steps away.

Hence “Ghetto Juice.”

Ghetto Juice Magazine’s editorial content, creative direction and ever-growing list of respectable contributors are committed to giving integrity with its progressive voice. Distribution is free (with purchase) at core surf shops in and around Orange County and will be launched during the U.S. Open of Surfing in Huntington Beach on August 6. To learn more about Ghetto Juice Magazine become a fan on Facebook.


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