AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
On July 30 Monster Energy hosted an exclusive event at Rob Dyrdek’s Fantasy Factory. Thousands of insiders, athletes and a few lucky fans packed the doors until the fire marshal had to limit things, and the party really got going when acts Yelawolf, Bun B, and Paul Wall hit the stage. Terry Kennedy even popped on stage and rapped.
A highlight of the night was when Dyrdek took the stage and welcomed nearly the entire Street League crew, including Monster Energy skateboarders Chris Cole and Greg Lutzka. Street League, with 1.2 million dollars up for grabs, gets started on August 28 in Arizona.
Completing the scene inside the Fantasy Factory were full bars, courtesy of Monster Energy.
For more on upcoming X Games updates check out www.monsterenergy.com.